The Wall > From binge viewing to control freakery - 6 ways brands should be using the Internet of Things

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list From binge viewing to control freakery - 6 ways brands should be using the Internet of Things Sebastian Dreyfus 05 September 2014, 6:34AM The Internet of Things (IoT) or the Internet of Everything - use whichever buzzword you like but businesses are only now grasping the fact this doesn't just mean 'mobile', it means 'mobility', for starters. Using geotargeting to guide consumers from desktop to aisle Frank Bobo 05 September 2014, 6:19AM As discussed in my previous article, ‘Piecing together the geotargeting puzzle‘ choosing geotargeting methods to localise retail offerings depends upon the specific message, target audience, and desired level of customer interaction. Retailers must offer multi-layered digital channels that work together to help migrate the consumer from their desktop to the check-out. Here’s how: If the brain has changed, our game can't remain the same Dan Machen 04 September 2014, 9:06AM As ad agency innovator types, we keep coming up against a familiar pushback: ‘There’s no such thing as new human behaviours; it’s just old behaviours expressed in new ways through technology.’ This makes logical sense to me – there’s just one problem: deep down I no longer believe it. My disquiet has grown so much that I’ve pitched to speak at SXSW – March’s giant tech/innovation conference – to try to get closer to the bottom of this. (Enlisting some friendly neighbourhood neuroscientists. As you do.) UK agencies no longer afraid of going native Francis Turner 04 September 2014, 8:45AM The UK, somewhat surprisingly given the fact that it tends to follow the US lead for most things digital, has been slow to take up native advertising. However, this all began to change in the latter half of 2013 and the UK native market has continued to grow in scale throughout this year. Latest jobs Assistant Marketing Strategy Manager Recruiter Thorntons Salary £Competitive + Benefits Location Alfreton, Derbyshire Account Manager Recruiter Beyond The Book Salary £26000.00 - £28000.00 per annum Location Oxford Media & PR Relations Manager Recruiter PSD Group Salary Up to £48,000 + Bonus and Benefits Location London (Greater) Senior Brand Strategist - FMCG Recruiter Blue Skies Marketing Recruitment Salary £50000 - £60000 per annum Location London Campaign/ Account Manager - Fully Integrated Recruiter Source Salary £25000 - £32000 per annum Location London Shopper Marketing Manager Recruiter Tarsh Lazare Marketing Recruitment Salary £40,000 - £45,000 + c/a Location Berkshire Social news from Brand Republic Campaign Viral Chart: Simpson's Ice Bucket Challenge reigns by Sara Kimberley, 05 September 2014, 10:52AM Apple ramps up iCloud security after celebrity photo hack by Shona Ghosh, 05 September 2014, 08:53AM Viral Review: La Redoute teaches repressed Brits the language of love by Unruly, 05 September 2014, 12:00PM Paloma Faith launches creative competition with Talenthouse by Louise Jack, 05 September 2014, 12:27PM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders