Media AM - Social media's use and abuse, digital advertising, BFI London Film Festival, media business rankings

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05th September 2014

Tune in, turn on, drop out: how social media can boost your personal development Dr Chris Dalton, associate professor of management learning, Henley Business School, University of Reading, on social media's use and abuse. The implications of our rush to embrace data and tech are finally emerging What would happen, I wonder, if we played a version of Mr And Mrs, asking a senior client and their senior agency media director to define some of the new jargon surrounding digital advertising... with no conferring. Programmatic buying, native advertising and demand-side platforms spring to mind. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. Media business rankings 5 September: Mindshare wins Slater & Gordon, while MediaCom climbs up the league after landing Hillarys. Things we like: 50 Ways To Kill Your Mammy Ad money should go towards cleaning up It is time to stop moaning and use our collective influence to achieve the advertising environments we need. By Tess Alps. My Media Week: Katrin Robertson Katrin Robertson, chief executive of BlowUp Media on balancing UK and European roles, out of home's "giant" future, and why London wins for negotiations, efficiency and curry. GQ's Dylan Jones on why 'content' should never be thought of as a box to tick Marketers must never underestimate the importance of creativity when it comes to generating truly engaging content, rather than just "content", says Dylan Jones OBE, editor-in-chief of GQ and chairman of London Collections: Men. Jean Claude Van Damme's most epic ads Campaign takes a look at the actor Jean Claude Van Damme's greatest ads. Marketers and agency leaders talk about their biggest media challenges Media fragmentation and understanding the complex consumer journey are among the biggest challenges facing marketers and media planners today, according to judges for the Newsworks Planning Awards 2014. Are US media giants a threat to UK television? With Liberty Global circling ITV, UK television is facing a US takeover. David Benady considers the consequences. IPC Media rebrands as Time Inc UK to 'foster greater collaboration' Time Inc is rebranding its wholly-owned magazine publishing arm IPC Media to Time Inc UK, as part of a move to "foster greater collaboration" between its UK and US operations. Carat set to snatch £140m Government media buying business from M4C Dentsu Aegis Network's Carat has snatched the Government's £140 million media buying business from Martin Sorrell's dedicated agency, M4C, pending any official objections. Morgan exploits gap in market for home style The Style at Home editor tells Maisie McCabe how the IPC success story has grown from a 'cupboard project' to a magazine selling 100,000 copies a month in three years. Amazon plots future as key player in online ads The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady. You won't win awards or beat Romans by relying solely on the aesthetics In 1946, Bedouin shepherds stumbled on a huge archaeological discovery. The findings provide a useful reminder as we enter the serious end of the media awards-judging season. Latest blogs It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Why IPC Media joined the CMA The mighty and venerable consumer magazine publisher IPC Media, 150 years old and with 60-plus brands in its stable, is the latest new type of member at the Content Marketing Association, so why the shift? Why Yahoo is challenging on-demand TV firms Netflix, Amazon and Hulu Carat's Matthew Eagle outlines why Yahoo is moving into online video and the opportunities this space offers advertisers. Senior Marketing Director - 9-12 month FTC , Comedy Central £competitive, Camden, London (Greater) Advertising Sales Executive - International B2B sales environment , Bowhead Media Up to £32k OTE (retainer plus commission), with generous bonus payment for over-performance, homeworking Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard Business Development Executive: News4Media , News4Media Limited £25k Basic PLUS Uncapped Commission (OTE £50k), SE1 8XD, London (Greater) Business Development Manager: Beauty4Media & Homes4Media , News4Media Limited £35k Basic PLUS Uncapped Comission (OTE £60k), London (Greater)

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