Lost for words in the age of the image | Shaun Varga | 23 September 2014, 1:14PM | The use of email by America's 12-17 year olds more than halved last year. It's one symptom of a cataclysmic change – one that's gone largely unnoticed by the marketing profession.
| | | Infographic: the Scottish referendum in online stats | Susan Billinge | 23 September 2014, 1:11PM | The influence of news outlets played a greater part than that of social media in Scotland's decision to vote 'No' in the Scottish referendum, suggests research by Bell Pottinger Wired. From 17 December 2013 until polls closed on 18 September 2014, there were 8.8 million online conversations about the vote. Of these conversations less than 1% (66,308) came from news articles, with the remainder originating from Twitter, blogs and forums.
| | | | | PMP: a members-only club that every publisher should explore | Dominic Barry | 22 September 2014, 9:03AM | The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment.
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