Tuesday, 23 September 2014

The Wall > Lost for words in the age of the image

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Digital PM The Wall
Lost for words in the age of the image
Shaun Varga
23 September 2014, 1:14PM

writing by Pedro Ribeiro SimeosThe use of email by America's 12-17 year olds more than halved last year. It's one symptom of a cataclysmic change – one that's gone largely unnoticed by the marketing profession.

Infographic: the Scottish referendum in online stats
Susan Billinge
23 September 2014, 1:11PM

Scottish flag flickr:Rev StanThe influence of news outlets played a greater part than that of social media in Scotland's decision to vote 'No' in the Scottish referendum, suggests research by Bell Pottinger Wired.

From 17 December 2013 until polls closed on 18 September 2014, there were 8.8 million online conversations about the vote. Of these conversations less than 1% (66,308) came from news articles, with the remainder originating from Twitter, blogs and forums.

Is Brand Beckham a great example of personal branding or a dash for cash?
Chris J Reed
23 September 2014, 12:51AM

homme-2011In September's edition of GQ there are no less than three adverts featuring David Beckham. I can remember none of the brands, two were clothing, one perfume but I do remember Brand Beckham.

PMP: a members-only club that every publisher should explore
Dominic Barry
22 September 2014, 9:03AM

Fruit market by Wendell/FlickrThe term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment.

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