Monday, 8 September 2014

Digital AM - Nissan creates tactical ad mins after royal baby announcement, plus Microsoft; Diageo; YouTube

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Microsoft rebuilds MSN to lure brands onto mobile
Microsoft rebuilds MSN to lure brands onto mobile
by Shona Ghosh
08 September 2014, 08:59AM
Microsoft has again rebuilt MSN from the ground up in a bid to boost the site's popularity with advertisers on desktop and mobile.
Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement
Nissan creates tactical ad 7 mins after Royal baby No. 2 announcement
by Louise Jack
08 September 2014, 10:03AM
Nissan has managed to produced an ad just seven minutes after Clarence House announced that William and Kate, the Duke and Duchess of Cambridge, were expecting their second child.
Advertising tech companies make up fifth of Britain's fastest-growing businesses
Advertising tech companies make up fifth of Britain's fastest-growing businesses
by Louise Jack
08 September 2014, 09:38AM
Advertising and marketing companies make up a fifth of Britain's fastest-growing private tech, telecoms and digital media companies.

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Diageo taps tech start-ups to tackle irresponsible drinking and retail theft
Diageo taps tech start-ups to tackle irresponsible drinking and retail theft
by Shona Ghosh
08 September 2014, 08:48AM
Diageo wants technology start-ups to help solve some of its toughest business challenges and is inviting innovative companies to come up with solutions to issues such as theft and responsible drinking.
What PewDiePie and Katy Perry can teach brands about success on YouTube
What PewDiePie and Katy Perry can teach brands about success on YouTube
by Richard Herd
08 September 2014, 11:00AM
YouTube stars like PewDiePie, stampylonghead and TheDiamondMinecart are responsible for helping the platform reach 1bn viewers a month. Richard Herd, network manager, Fresh One TV says there are lessons brands can take from this growth.
Why Apple's Tim Cook shouldn't apologise for the celebrity iCloud hack
Why Apple's Tim Cook shouldn't apologise for the celebrity iCloud hack
by Chris Jefford
08 September 2014, 10:45AM
Apple's Tim Cook is holding firm and refusing to apologise to celebrities affected by last week's iCloud hack. Chris Jefford, strategy director and founder of Hometown, supports Cook's actions but says the episode should serve as a wake-up call for b...
NRS to study mobile readership following latest figures
NRS to study mobile readership following latest figures
by Simon Redican
08 September 2014, 09:18AM
Simon Redican, the chief executive of The National Readership Survey, reflects on the organisation's latest figures.
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From the blogs

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05 September 2014, 6:34AM
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