Monday, 8 September 2014

Breaking news from Brand Republic - Primark, Microsoft, Ikea, Stoptober, UKTV, NRS

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Primark on track for 17% annual sales boost
Primark on track for 17% annual sales boost
by Ben Bold
08 September 2014, 09:52AM
Primark is on track to deliver a 17% year-on-year sales hike in 2014, driven by an increase in floorspace, and a stronger-than-expected performance across its spring/summer and autumn/winter ranges.
Microsoft rebuilds MSN to lure brands onto mobile
Microsoft rebuilds MSN to lure brands onto mobile
by Shona Ghosh
08 September 2014, 08:59AM
Microsoft has again rebuilt MSN from the ground up in a bid to boost the site's popularity with advertisers on desktop and mobile.
Ikea parodies Apple's iPad for launch of 2015 'Bookbook' catalogue
Ikea parodies Apple's iPad for launch of 2015 'Bookbook' catalogue
by Sara Spary
05 September 2014, 04:15PM
"Every once in a while, something comes along that changes the way we live," says Ikea's "chief design guru" Jorgan Eghammer, in a hilarious ad by the Swedish furniture retailer.

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Gov takes comedic approach in �3.2m Stoptober anti-smoking campaign
Gov takes comedic approach in �3.2m Stoptober anti-smoking campaign
by Ben Bold
08 September 2014, 07:38AM
The government has signed up comedians including Al Murray and Paddy McGuinness, using humour for the first time to help persuade smokers to quit the habit this October, with a three-minute sketch show-style programme hitting TV screens today (8 Sept...
Content and distribution investments hit UKTV's 2013 earnings
Content and distribution investments hit UKTV's 2013 earnings
by Louise Jack
08 September 2014, 08:37AM
UKTV has reported earnings of �66.2 million in 2013, down seven per cent year on year after the broadcaster made strategic investments in content, distribution and the launch of the Drama channel.
Advertising tech companies make up fifth of Britain's fastest-growing businesses
Advertising tech companies make up fifth of Britain's fastest-growing businesses
by Louise Jack
08 September 2014, 09:38AM
Advertising and marketing companies make up a fifth of Britain's fastest-growing private tech, telecoms and digital media companies.
NRS to study mobile readership following latest figures
NRS to study mobile readership following latest figures
by Simon Redican
08 September 2014, 09:18AM
Simon Redican, the chief executive of The National Readership Survey, reflects on the organisation's latest figures.
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From the blogs

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