Media AM - ITVBe, WPP, News UK, Havas Media, M2M

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18th September 2014

Diet Coke to sponsor ITV's new entertainment channel ITV's new free-to-air lifestyle and entertainment channel, ITVBe, launches next month with Diet Coke as its main sponsor. WPP challenges Govt review The Government has been unable to award its £140 million media buying business to Carat as planned this week, after an official challenge from WPP's lawyers. News UK to open native ad division News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke. Havas Media wins broadband brief Havas Media has picked up the media planning and buying account for the broadband, phone and TV comparison site Broadbandchoices. MacCallum named M2M chief executive Alistair MacCallum has been named the first chief executive of Omnicom's M2M. Sometimes collaboration, not innovation, can be the key to winning campaigns Media Week Awards entries used to be awash with companies claiming "media firsts". They ranged from the sublime to the ridiculous - from takeovers of Coronation Street to aromatic front covers and microsites for apps. Being first and owning the idea featured highly. Morley stakes claim as outdoor's ambassador By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani Forget the Publicis hubris - what matters is the people The lines of this week's Publicis Groupe press statement announcing some structural fiddling are too close together to read much between them. MailOnline's £60m target on track as US site overtakes UK MailOnline is now attracting more monthly unique browsers from its US operation than the UK, helping to keep its target of generating £60 million from advertising for the year on track. Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote If Scotland votes yes to independence tomorrow, its major cities would become outliers, London will become more of a competitor for business and the remaining UK will be diminished, warned Martin Sorrell, chief executive and founder of WPP. Latest blogs Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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