Monday, 29 September 2014

Digital AM - Facebook, John Lewis, DHL, Deadmau5, Apple Watch

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Facebook launches Atlas ad platform to enable 'people based' marketing
Facebook launches Atlas ad platform to enable 'people based' marketing
by Sara Spary
29 September 2014, 08:18AM
Facebook has launched the Atlas advertising platform, which the social network says will "tackle today's marketing challenges".
John Lewis puts £100,000 into iBeacon start-up Localz
John Lewis puts £100,000 into iBeacon start-up Localz
by Shona Ghosh
29 September 2014, 11:45AM
John Lewis will trial beacon technology in-store with the winner of its first JLAB tech incubator, Localz.
DHL makes first commercial deliveries with 'paketkopter' drone
DHL makes first commercial deliveries with 'paketkopter' drone
by Shona Ghosh
29 September 2014, 11:04AM
DHL will soon use drones to deliver medicine and other urgently needed goods to a German island, marking the first commercial delivery service using drones.

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What marketers can learn from Deadmau5's brandjacking antics
What marketers can learn from Deadmau5's brandjacking antics
by Iain Connors
29 September 2014, 09:00AM
Canadian DJ Deadmau5 has earned a reputation as a troublemaker, rubbing up Ferrari and Disney the wrong way by exploiting their brand icons, writes Iain Connor, partner at legal firm Pinsent Masons.
Whatever your technology nirvana, let it be more than 140 characters sent on a phone
Whatever your technology nirvana, let it be more than 140 characters sent on a phone
by Will Harris
29 September 2014, 08:00AM
'The next big thing' is a way of life for marketers, but a true technology game-changer is a class apart - revolutionary tech does more than enable brands to sell more shampoo, writes Marketing contributor Will Harris.
Helen Edwards: Crowdsourcing is to commercial creativity what karaoke is to pop music
Helen Edwards: Crowdsourcing is to commercial creativity what karaoke is to pop music
by Helen Edwards
29 September 2014, 08:00AM
The call of the crowd is strong for brands seeking out-of-the-box thinking, but commercial creativity is a scarce resource.
Apple Watch gives wearables a much-needed shot in the arm
Apple Watch gives wearables a much-needed shot in the arm
by Mel Exon
29 September 2014, 08:00AM
The launch of the Apple Watch may signal wearable tech's entrance to the mainstream, says Mel Exon.
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From the blogs

Roadblock on the big data highway
The Wall
26 September 2014, 2:15PM
Sponsored: A marriage made in Shoreditch: Why Unilever wants London's tech talent
Daniel Brain
26 September 2014, 2:07PM
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25 September 2014, 1:05PM
The opinion machine
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25 September 2014, 12:15PM
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