Monday, 29 September 2014

Campaign Daily Fix -Volvo, O&M, Kitcat, Warehouse, Starbucks, Campaign Viral Chart, Heinz

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Latest news
Grey London unveils first global Volvo ad
by Kate Magee,
29 September 2014, 01:04PM
Grey London unveils first global Volvo ad
Grey London has unveiled its first work for Volvo Car Group, which aims to shake up "bland car advertising".
O&M's long-serving 'Bobby' Norris passes away
by James Swift,
29 September 2014, 11:28AM
O&M's long-serving 'Bobby' Norris passes away
One of Ogilvy & Mather's longest-serving employees, Robert "Bobby" Norris, has died at the age of 77.
KitKat's mocking Apple tweet outperforms Oreo's Superbowl
by Louise Jack,
26 September 2014, 03:08PM
KitKat's mocking Apple tweet outperforms Oreo's Superbowl
KitKat's tactical ad on Twitter mocking Apple's iPhone 6 bendiness has overtaken Oreo's popular Superbowl tweet.
Warehouse names Sunshine as agency of record
by James Swift,
29 September 2014, 12:07PM
Warehouse names Sunshine as agency of record
Warehouse, the fashion retailer, has appointed Sunshine as its creative agency of record, without a pitch.
Starbucks celebrates 'real moments of human connection' in global campaign
by Sara Spary,
29 September 2014, 11:30AM
Starbucks has rolled out a global marketing campaign aimed at reminding consumers how the coffee brand has helped "facilitate human connection" for over 40 years.
Campaign Viral Chart: Baseball star Derek Jeter tops list for second time
by Sara Kimberley,
26 September 2014, 01:38PM
Campaign Viral Chart: Baseball star Derek Jeter tops list for second time
A Gatorade ad featuring New York Yankee star, Derek Jeter, two Samsung ads and a Budweiser spot all feature in this week's Campaign Viral Chart.
Heinz Ketchup returns to 'it has to be Heinz' in first TV campaign for five years
by Sara Spary,
29 September 2014, 11:00AM
Heinz Ketchup returns to 'it has to be Heinz' in first TV campaign for five years
Heinz is set to kick off its first pan European TV ad for its flagship tomato ketchup, as it seeks to show how the product "brings food to life".
Agencies failing to keep up with change: The Knowledge Engineers
by Byravee Iyer,
26 September 2014, 03:37PM
Agencies failing to keep up with change: The Knowledge Engineers
SPIKES ASIA - Consumer change is outpacing agencies, new tech skills are required and organisation culture is a hindrance to change and innovation Niall McKinney, founder and CEO of the Knowledge Engineers said at the outset of a session on how agenc...
How to do justice to a good idea
by David Blecken,
26 September 2014, 02:04PM
How to do justice to a good idea
SPIKES ASIA - BBH Shanghai's chief creative officer Johnny Tan believes that a lot of good ideas fail to develop into something tangible due to poor presentation.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: Deutsche Telekom 'Move On'
by IPA,
18 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: Deutsche Telekom 'Move On'
A road movie created with German consumers' participation delivered an ROMI of 1.11:1

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Latest Work

The Prince's Trust "#mybigidea" by Nonsense
29 September 2014, 11:29AM
The Prince's Trust
The Prince s Trust has begun an online campaign telling young unemployed people that it can help them start their own businesses. Nonsense created the campaign which comprises three YouTube videos for the youth charity. The infomercial-style spot...
Ebookers "more" by Quiet Storm
26 September 2014, 01:58PM
Ebookers
Ebookers has released a TV ad promoting its Bonus+ rewards scheme. The spot, which shows a couple larking about on holiday, was created by Quiet Storm.
KLM "lost & found" by DDB & Tribal Amsterdam
26 September 2014, 12:12PM
KLM
KLM, the Dutch airline, has released an online video about a cute dog that returns passengers lost items. DDB Tribal Amsterdam created the ad, which is filmed in the style of a spoof documentary and had garnered more than four million views on You...

Also in the news

John Lewis puts £100,000 into iBeacon start-up Localz
by Shona Ghosh, 29 September 2014, 11:45AM
DHL makes first commercial deliveries with 'paketkopter' drone
by Shona Ghosh, 29 September 2014, 11:04AM
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by Sara Spary, 29 September 2014, 10:03AM
Facebook launches Atlas ad platform to enable 'people based' marketing
by Sara Spary, 29 September 2014, 08:18AM
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