Media AM - Downton Abbey, Twitter and Facebook, ZenithOptimedia, Newspaper ABCs, Trinity Mirror

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22nd September 2014

Downton Abbey launch audience drops 1.1m from 2013 'Downton Abbey' returned with an average audience of 8.4 million last night, down from 9.5 million last year. Twitter and Facebook tackle video ads but whose strategy is better? Twitter and Facebook have taken different approaches with respect to their video ad experiences. Alex Macnamara, UK managing director at Tremor Video, weighs up the benefits and pitfalls of each method. Ukraine unrest hits ZenithOptimedia adspend forecasts ZenithOptimedia, the Publicis Groupe media network, has downgraded its global ad forecast as a result of disruption to trade and investment caused by tension over Ukraine. Newspaper ABCs: Digital figures for August 2014 Mail Online continues to lead the websites for the UK's national newspapers, with more than 11.3 million daily unique browsers in August, while the biggest risers year on year are sites for the Metro (175%) and the Mirror (99%). Trinity Mirror's Wildman poaches Yahoo's Piers North Trinity Mirror has poached Piers North from Yahoo to take the new role of digital strategy director at the national and regional newspaper publisher. Morley stakes claim as outdoor's ambassador By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani Sometimes collaboration, not innovation, can be the key to winning campaigns Media Week Awards entries used to be awash with companies claiming "media firsts"... Guardian takes a punt on membership model Does the title's solution to monetising its readership while preserving open journalism stack up? Arif Durrani investigates. Why have mutual respect when you can have mutual disrespect? Should the licence fee be scrapped? Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV. Traditional TV set losing appeal among children Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters? Latest blogs Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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