Friday 12 September 2014

Digital AM - Twitter, Facebook, Apple, Samsung, David Hasselhoff

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Why Twitter's 'buy' button could go the same way as Facebook's gift scheme 'fail'
Why Twitter's 'buy' button could go the same way as Facebook's gift scheme 'fail'
by Martin McNulty
12 September 2014, 11:14AM
Twitter's roll-out of a 'buy now' button this week risks following in the footsteps of some of Facebook's less successful e-commerce ventures, says Martin McNulty, chief executive of digital marketing agency Forward3D.
Facebook asks users why they don't want to see ads
Facebook asks users why they don't want to see ads
by Shona Ghosh
12 September 2014, 09:22AM
Facebook has started asking users why they "hide" certain ads on the News Feed, and plan to use the feedback to determine where else to show those ads.
Campaign Viral Chart: Ikea's pastiche of Apple is this week's most shared
Campaign Viral Chart: Ikea's pastiche of Apple is this week's most shared
by Sara Kimberley
12 September 2014, 08:59AM
Ikea's comically pastiche of Apple has become this week's most shared ad in the Campaign Viral Chart.

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Samsung ads poke fun at Apple's iPhone 6
Samsung ads poke fun at Apple's iPhone 6
by Shona Ghosh
12 September 2014, 08:28AM
Samsung is going for Apple's jugular with a set of ads poking fun at its rival, mocking the new iPhone 6 models and the company's livestream woes.
David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
by Staff
11 September 2014, 03:47PM
The actor, singer, and producer - nicknamed The Hoff, is set to close the show at the IAB's tenth anniversary Engage: We've Only Just Begun conference on 15 October.
Shell and Pele unveil self-powering community football pitch in Rio favela
Shell and Pele unveil self-powering community football pitch in Rio favela
by Ben Bold
11 September 2014, 12:00PM
The movement of football players is converted into electricity that powers the floodlights of a state-of-the-art pitch in the heart of a Rio de Janeiro favela for Shell's #makethefuture programme.
Why marketers must be wary of the 'cult of ROI' in the digital age
Why marketers must be wary of the 'cult of ROI' in the digital age
by Fergus Jarvis
11 September 2014, 11:45AM
In the third article looking at OC&C Strategy Consultants' research into CMO's top priorities, Fergus Jarvis, partner at OC&C, discusses the trials and tribulations of measuring ROI.
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