Media AM - ITV, London Live, Netflix, Guardian Labs, Yahoo

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16th September 2014

ITV launches new online ad format services ITV Commercial is launching a new online advertising formatting system called AdShow. Ofcom rejects London Live's bid to cut programming London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service." Netflix gears up for European launches Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg. Guardian Labs launches online hub Fixology for Direct Line Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems. Yahoo appoints Tom Toumazis as head of partnerships in EMEA Yahoo has appointed former Walt Disney and Endemol leader, Tom Toumazis, as head of partnerships EMEA, as part of its attempts to boost its commercial prowess in the region. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questons their agency for best results, says Matt Bush, head of performance agency at Google. Microsoft to pay $2.5bn for Minecraft indie developer Microsoft has agreed to buy the publisher of indie gaming phenomenon Minecraft for $2.5bn (£1.5bn), with the tech giant set to close the deal at the end of 2014. Publicis boss Maurice Levy to step down in 2016 amid board shake-up Publicis Groupe chief executive Maurice Lévy is to step down in 2016 amid a management shake-up at the company. The loss of the Govt media buying business is sure to be queried by Sorrell Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how? Allan seeks creative inspiration for C4 sales After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things. Is the success of native advertising sustainable? Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks. Does online advertising have an image problem? While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards. Latest blogs Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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