|  | | | | |  | | To pitch or not to pitch? That's the question that perpetually gets agencies hot and bothered. | | | | | |  | | The merger between one of the UK's most innovative digital agencies and one of its best creative shops did not go quite according to plan. | | | | | |  | | It's nearly ten years since J Walter Thompson became JWT and tried to reinvent itself through the pages of an in-house book called Hold My Skateboard While I Kiss Your Girlfriend. | | | | | |  | | With Apple expected to announce both the iPhone 6 and "iWatch" wearable initiative next week, Saatchi & Saatchi, Europe, Middle East & Africa chief operating officer, Justin Billingsley looks at what this could mean for brands. | | | | | |  | | The Government is introducing "computer coding" to the national curriculum for students as young as five. Natalie Gross, chief executive of Amaze and BIMA committee member, looks at how to inspire the next generation of digital talent. | | | | | |  | | By embracing creativity, the global activist network has hit its advertising stride, Kate Magee explains. | | | | | |  | | With Liberty Global circling ITV, UK television is facing a US takeover. David Benady considers the consequences. | | | | | |  | | As JWT celebrates its 150th birthday, Bob Jeffrey takes a look at the agency's story, from its birth as the first advertising company to some well-known alumni to its long-lasting partnerships with global companies. | | | | | | | |  | | The online retailer's future could be as a media owner after its purchase of the gaming channel Twitch. By David Benady. | | | | | | |
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