Campaign Daily Fix - Branded Content sends messages ads cannot, Diageo boss says, UKTV, Triumph, Social Media Week, Electronic Cigarette ad, Initiative

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Branded Content sends messages ads cannot, Diageo boss says by Sara Kimberley, 24 September 2014, 08:21AM Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow. Julia Jordan exits UKTV by Arif Durrani, 24 September 2014, 11:16AM Julia Jordan, executive director, business and operations at UKTV, is leaving the broadcaster after 18 years with it and its preceding operations. 5 lessons from the big energy firms debt letter debacle by Liz Wilson, 24 September 2014, 09:06AM With regulator Ofgem launching a review of energy firms' communications with customers in debt amid concerns over potentially misleading letters, Stack's chief executive, Liz Wilson, looks at lesson that should be learnt. Triumph launches Magic Wire bra with Twitter search for women's niggles by Louise Jack, 24 September 2014, 10:35AM Triumph, the lingerie company, is launching a product called Magic Wire, backed by a campaign that invites women to share their routine irritations. Social Media Week: what social media has taught us by John Owen, 24 September 2014, 08:23AM John Owen, the chief strategy officer at Dare, examines what brands have learnt from social media in the past 10 years. Making earn-outs work by Marcus Anselm, 24 September 2014, 09:46AM Marcus Anselm, a partner at the corporate finance advisory firm Clarity, explains that when it comes to earn outs, there is lots for both sides of the table to think about. 'Overtly sexual' e-cig ad given post-9pm restriction by Louise Jack, 24 September 2014, 09:03AM The Advertising Standards Authority has ruled a VIP Electronic Cigarette ad can only air a TV ad after the 9pm watershed because of the degree of sexuality in the spot. Initiative UK promotes James Temperley to head of broadcast by Louise Jack, 24 September 2014, 08:32AM Initiative has promoted James Temperley, its head of TV, to head of broadcast for Initiative UK. Promoted 2014 IPA Effectiveness Awards shortlist spotlight: McCain Ready Baked Jackets by IPA, 04 September 2014, 09:00AM McCain's biggest product launch in 20 years used bus shelters to simulate the warmth and smell of baked potatoes and delivered a revenue ROMI of 1.25:1 ________ Latest Work The Sunday Times "gods of business" by Team News and The Box 22 September 2014, 01:00PM Readers of The Sunday Times have named Sir Richard Branson the most-admired business leader over the past 50 years in a poll to commemorate half-a-century of the title's Business section. The Sunday Times Business promoted the poll through a "g... Homepride "Fred about the house" by McCann London 22 September 2014, 12:20PM Fred, the Homepride mascot, has returned to TV after a ten-year break and is bigger than he used to be. McCann London created the campaign, which broke during The X Factor on 21 September. In the ad, a human-sized Fred albeit with a grossly overs... Samsung "right up our street" by Cheil UK 22 September 2014, 08:42AM Samsung has launched a 10 million ad campaign featuring Lily Allen for its new Galaxy Alpha smartphone. The spot was created by Cheil UK, is set to the singer s As Long As I ve Got You and shows the Galaxy Alpha "naturally entwined" in the lives ... Also in the news Is Instagram's move into serving ads a blessing or a curse for brands? by Stuart McLennan, 24 September 2014, 11:45AM Clear Channel kicks off digital sites expansion by Louise Jack, 24 September 2014, 10:19AM Fashion houses with most to lose could be first to leave Asos by Ian Griggs, 24 September 2014, 09:51AM Dixons Carphone's head of brand leaves as new marketing chief is announced by Ian Griggs, 24 September 2014, 09:25AM As a marketer what would you say to your 21-year-old self? - Part 2 by Staff, 24 September 2014, 08:43AM Latest Jobs Artworker (Retail, Agency) £20000 - £27000 per annum, London Designer/Art Director £21-28k per annum (depending on agreed hours, competence, experience and qualifications) , Warwickshire Creative Director - FMCG Design Studio, Sydney £100000 per annum, Eastern Suburbs Sydney Traffick Manager £35000 - £40000 per annum, Hertford Digital Marketing Manager £250 - £300 per day, West End More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.