The Wall > Can you shift from viewership to product trial using online videos?

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Creative Media Buying: uniting creative and data The Wall 16 September 2014, 2:18PM As Mad Men's Don Draper famously said: "Advertising is based on one thing, happiness. And you know what happiness is? Happiness is the smell of a new car. “It’s freedom from fear. It’s a billboard on the side of the road that screams reassurance that whatever you are doing is okay. You are okay." Can you shift from viewership to product trial using online videos? Joel Cere 15 September 2014, 3:34PM Schick, also known as Wilkinson Sword in the UK, wanted to engage young men online to remind them of the Titanium equity of its Schick Quattro razor and drive trials. We knew that just aping existing commercials and focusing on product features might not create a strong emotional engagement that would prompt any action online. Phones4u and the key role of partnerships Daniel Todaro 15 September 2014, 12:56PM In the wake of the sad news about the unexpected downfall of Phones4u which broke this week, it's worth examining why and how responsible businesses can allow a profitable retailer to fail. Deadmau5′s clash with Ferrari on Twitter hands Nissan a PR opportunity The Wall 12 September 2014, 2:27PM There is some co-branding that is deliberate and welcome and some that is not. Big international brands appear less than keen on any association with Canadian music producer and performer, Deadmau5 (a.k.a. Joel Zimmerman), writes Lucy Harrold. Latest jobs Assistant Marketing Strategy Manager Recruiter Thorntons Salary £Competitive + Benefits Location Alfreton, Derbyshire Consumer Market Insight Manager. Recruiter Jarlett de Grouchy Salary £45000 - £55000.00 per annum + car allowance Location London Senior Designer/Design Recruiter become Salary £45k - 60k Location London (Central), London (Greater) Brand Manager Recruiter Simplified Recruitment Salary Upto £35,000 DOE + Benefits Location Watford, Hertfordshire Digital Marketing Manager - retail Recruiter JV Recruitment Salary £25000 - £30000 per annum Location Burnley Senior Designer Recruiter become Salary £35k - £40k Location London (Central), London (Greater) Latest news from Brand Republic Guardian Labs launches online hub Fixology for Direct Line by Louise Jack, 16 September 2014, 12:00PM Cashless society 'beckons' as Barclaycard unveils payment wristband for TfL's contactless roll-out by Sara Spary and Gemma Charles, 16 September 2014, 12:15PM Google responds to questions around online ad effectiveness by Matt Bush, 16 September 2014, 12:00PM Philips launches campaign for app-controlled lightbulbs by James Swift, 16 September 2014, 09:05AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders