| NFC: No more excuses | | Craig Barber | | 29 September 2014, 12:11PM |  Near Field Communication (NFC) technology has received a somewhat tepid reception; with some analysts asking if NFC was a dead tech. However, the announcement of the Apple iPhone 6 seems to have buoyed the NFC believers.
| | | | Sponsored: Mobile is approaching its tipping point | | Michael Nutley | | 29 September 2014, 11:41AM |  This article is brought to you by our partners The Association of Online Publishers
Mobile will hit the tipping point on 4 December this year. That's the date on which Google recently predicted search queries from mobile will overtake those from desktops. In other areas that tipping point has already been reached. At the recent AOP Forum on mobile advertising, The Guardian's head of mobile and video Lee Fels revealed that, at weekends, up to 70% of the traffic to The Guardian's football section comes from mobile.
| | | | Roadblock on the big data highway | | The Wall | | 26 September 2014, 2:15PM |  Big data was supposed to be the next big thing but while a few brands are exploiting it, many are not even ready to try.
The fact is most companies are still not ready, there is critical housekeeping to do first. The key task facing most marketing directors is getting their existing data into order. That means investing in data consolidation and developing clearly defined measurement norms.
| | | | Sponsored: A marriage made in Shoreditch: Why Unilever wants London's tech talent | | Daniel Brain | | 26 September 2014, 2:07PM |  This article is brought to you by our partners ad:tech London
From Old Street’s Silicon Roundabout to West London’s Triangle, the capital’s much lauded tech scene continues to excite entrepreneurs, investors and politicians alike as we vie with the likes of San Francisco and Tel Aviv to become the world’s premier digital city.
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