Media PM - The Guardian, adspend boost, Apple, PPA Advertising Awards, US media giants set sights on UK

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10th September 2014

Guardian launches three-tier membership scheme The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream. UK advertising market rises outperforming predictions Advertising expenditure in West Europe will grow for the first time in two years driven by the strong UK ad market. My Media Week: Matthew Hook This week, Matthew Hook, managing director, Carat, talks extreme commuting, smart hiring and balancing future gazing with pressing new business Apple gets 'intimate' with Apple Watch, Apple Pay and bigger iPhone 6 models Apple has unveiled a smart watch, an easy mobile payments system and two iPhone 6 models in a bid to get even closer to consumers. Mediacom and Carat lead shortlist for the 2014 PPA Advertising Awards Mediacom, last year's Agency of the Year, has seven campaigns up for awards, and Carat has five campaigns shortlisted a total of six times. Are US media giants a threat to UK television? With Liberty Global circling ITV, UK television is facing a US takeover. David Benady considers the consequences. Latest blogs Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. What have you missed this summer? It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. Ahead of magazine circulation reports on 'ABC Day', PPA's Papworth takes stock It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager: Beauty4Media & Homes4Media , News4Media Limited £35k Basic PLUS Uncapped Comission (OTE £60k), London (Greater)

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