Total data: where creativity meets technology + John Lewis, Apple Watch and Starbucks

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Marketing Daily , 29th September 2014

Total data: where creativity meets technology The human touch can never be replaced by an automatic download Beyond man vs. machine: how human-computer symbiosis is driving the future of big data Whatever your technology nirvana, let it be more than 140 characters sent on a phone John Lewis puts £100,000 into iBeacon start-up Localz Apple Watch gives wearables a much-needed shot in the arm Helen Edwards: Crowdsourcing is to commercial creativity what karaoke is to pop music Tesco boss Dave Lewis sends reassuring email to staff at troubled retailer Starbucks celebrates 'real moments of human connection' in global campaign Heinz Ketchup returns to 'it has to be Heinz' in first TV campaign for five years DHL makes first commercial deliveries with 'paketkopter' drone Facebook launches Atlas ad platform to enable 'people based' marketing Aldi reports 65% surge in pre-tax profits ISPs battle Cartier in the high court in trademark row JOBS BOARD Senior Account Manager , Ice (London) LtdCompetitive Salary dependent on experience , Windsor, Berkshire Data Journalist , PRISMHighly Competitive , London Shopper Insights Manager , PepsiConegotiable , Theale CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater) Assistant Marketing Strategy Manager , Thorntons£Competitive + Benefits , Alfreton, Derbyshire

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