Media AM - BBC Good Food, Spikes Asia, Twitter, Paddy Power, Trading Places

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26th September 2014

BBC Good Food celebrates 25 years BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach. What Hollywood can teach the ad industry SPIKES ASIA - The seminar stage at Spikes Asia tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry's collaboration model. Twitter's Melissa Barnes: Get comfortable with people who don't love you SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site. Paddy Power's Ryder Cup ad with Nigel Farage sparks controversy UKIP's Nigel Farage's tongue-in-cheek Paddy Power Ryder Cup ad backing Europe has divided opinion on social media. Trading Places: this week's people moves Helen Jeffries joins Rainey Kelly Campbell Roalfe/Y&R as head of acquisition and Piers North takes up the role of digital strategy director at Trinity Mirror, in this week's round-up of people moves in advertising, marketing and media. Stewart Easterbrook becomes strategic adviser to Media iQ Stewart Easterbrook, the former chief executive of Starcom MediaVest Group, has joined programmatic specialist Media iQ as a strategic adviser. Twitch: Amazon purchase 'legitimised' us to brands says EMEA chief Amazon's $970m (£585m) purchase of Twitch has "legitimised" the site in the eyes of brands, according to its EMEA director Steve Saw. Why Richard Branson's unlimited holiday plan is a great idea - but not for all Virgin boss Richard Branson has announced all 170 members of his HQ staff can take as much holiday as they like, when they like. At media agency the7stars, we've had that very policy in practice for years, says Jenny Biggam, co-founder of independent media agency The7Stars. Media business rankings 26 September: Media rankings remain the same this week. Tech viewpoint on beacon-hacking Things we like: Kinetic on Tour Thoughtful Desmond keen to nurture next generation Starcom MediaVest Group's global chief executive talks to Claire Beale about the need for talent and the new media agency model. 'Growth-hacking' is not just a buzzword - it affects how advertising works NRS steps into future with focus on mobile The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes. You don't need a filter to see the opportunities that lie beneath Instagram ITV banks on drama in new-season upfront Agencies were left no clearer about the schedule gaps left by Champions League and Dancing On Ice. By Maisie McCabe. Is the Twitter buy button a game-changer? Can the social media platform establish itself as an effective e-commerce channel for brands, David Benady asks. Latest blogs Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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