Friday 26 September 2014

Campaign Daily Fix - Magic goes national, 13 ways to create a winning print ad, Argos, Paddy Power, TfL, Good Food, Twitter, Ryder Cup

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Latest news
Bauer Media takes Magic national as part of digital push
by Maisie McCabe,
26 September 2014, 12:30PM
Bauer Media takes Magic national as part of digital push
Bauer Media is planning to expand its digital offering, transforming Magic into a national radio brand and introducing new younger-focused stations to its regional portfolio.
13 ways to create a winning print ad
by Donald Gunn,
26 September 2014, 08:00AM
13 ways to create a winning print ad
The Gunn Report has classified over 1,000 of the most awarded and admired ads and campaigns in the world from the past 15 years (1999 to 2013) to analyse how ideas are found for great press and outdoor ads.
Argos releases alien swan song ad
by James Swift,
26 September 2014, 10:41AM
Argos releases alien swan song ad
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
Paddy Power's Ryder Cup ad with Nigel Farage sparks controversy
by Sara Kimberley,
26 September 2014, 07:39AM
Paddy Power's Ryder Cup ad with Nigel Farage sparks controversy
UKIP's Nigel Farage's tongue-in-cheek Paddy Power Ryder Cup ad backing Europe has divided opinion on social media.
What Hollywood can teach the ad industry
by Nikki WIcks,
26 September 2014, 11:30AM
What Hollywood can teach the ad industry
SPIKES ASIA - The seminar stage at Spikes Asia tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry's collaboration model.
TfL launches selfie campaign to encourage people to get home safely
by Maisie McCabe,
25 September 2014, 04:22PM
TfL launches selfie campaign to encourage people to get home safely
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
BBC Good Food celebrates 25 years
by Arif Durrani,
26 September 2014, 11:00AM
BBC Good Food celebrates 25 years
BBC Good Food is celebrating its 25th anniversary in October with a new logo and a claim to be the UK's biggest magazine media brand by reach.
Paskin and Towers take creative helm at Now
by Kate Magee,
26 September 2014, 10:19AM
Paskin and Towers take creative helm at Now
Now has consolidated its creative leadership team with the promotion of Steve Paskin and Dave Towers to the board of the agency, as both become shareholders in the business.
Engagement publishing 101: #Bantz for brands
by Lucy Banks,
26 September 2014, 09:34AM
Engagement publishing 101: #Bantz for brands
Lucy Banks, the executive creative director of Bauer Media, goes through five reasons why comedy can help an audience connect with a brand message.
Twitter's Melissa Barnes: Get comfortable with people who don't love you
by Byravee Iyer,
26 September 2014, 09:02AM
Twitter's Melissa Barnes: Get comfortable with people who don't love you
SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.
The 2014 Ryder Cup ads round up
by Louise Jack,
26 September 2014, 08:40AM
The 2014 Ryder Cup ads round up
With The 2014 Ryder Cup kicking off today to deafening cheers from the Gleneagles crowd in Scotland, Campaign takes a look at some of the tournament's ads.
Jim Kelly takes non-exec role at Karmarama
by Louise Jack,
25 September 2014, 02:56PM
Jim Kelly takes non-exec role at Karmarama
Karmarama has appointed Jim Kelly as non-executive director.
Kate Robertson picks up honorary doctorate
by Louise Jack,
25 September 2014, 02:27PM
Kate Robertson picks up honorary doctorate
Kate Robertson, co-global president of Havas Worldwide, has been awarded an honorary doctorate by Business School Lausanne in Switzerland.
Promoted
2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action
by IPA,
11 September 2014, 09:00AM
2014 IPA Effectiveness Awards shortlist spotlight: Pancreatic Cancer Action

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Latest Work

Volvo Trucks "the casino" by Forsman & Bodenfors
25 September 2014, 10:55AM
Volvo Trucks
Forsman Bodenfors, the Swedish agency behind Volvo Trucks "the epic split" ad featuring Jean-Claude Van Damme, has released a new online film for the brand. In the spot, a valet is pranked when a Volvo truck pulls up outside a casino and the owner...
Imperial Leather "wash posh" by TBWA\Manchester
25 September 2014, 08:11AM
Imperial Leather
Imperial Leather, the soap brand owned by PZ Cussons, attempts to play up to its luxurious heritage in a new print campaign. TBWA\Manchester created the ads, which were released on 22 September following Imperial Leather s relaunch and show how every...
Lycra "Lycra moves you" by SapientNitro
25 September 2014, 08:00AM
Lycra
Rankin, the photographer, says his work for Lycra s latest global TV and print campaign was inspired by Eadweard Muybridge, whose pioneering photographs helped people understand how horses run. SapientNitro was the agency behind the work. The TV ads,...

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