| | | | | | The Financial Times is set to unveil its first design refresh in seven years tomorrow, created for easier navigation and to better complement its digital brand extensions. | | | | | | | | | | | | | Apple chief executive Tim Cook told American viewers last night that TV was like a "time capsule" taking consumers back to the clunky functionality of the 70s, while hinting that Apple has big plans to develop its own TV offering. | | | | | | | | | | | | | | | | | | | Walkers has rolled out a YouTube video documenting people's reactions to its vending machine takeover of London bus stops as part of its 'Do us a Flavour' campaign. | | | | | | | | | | | | | With consumers' multiple gadgets leaving countless digital footprints, there has never been so much data, but some of it is less obvious says Rupert Staines, European managing director, RadiumOne. | | | | | | | | | | | | | 12 September: M/SIX captures Princess Cruises. | | | | | | | | | | | | | Reach 82% of the UK's student market by working with The Student Room (TSR) and get your product seen on the world's largest student community. | | | | | | | | | | | | | Ads are presenting an unrealistic representation of modern day parenting, claims new research by Parentdish. | | | | | | | | | | | | | Notonthehighstreet.com, the online retailer, sets out its stall as a brand for quirky people in a new TV campaign. | | | | | | | | | | | | | | | | | Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how? | | | | | | | | | | | | | The Guardian has launched a membership scheme costing up to £60 per month in a bid to better engage with its expanding global readership, and also to create a new revenue stream. | | | | | | | | | | | | | After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things. | | | | | | | | | | | | | Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks. | | | | | | | | | | | | | While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards. | | | | | | | | | | | | | | | | | | As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. | | | | | | | | | | | | | Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. | | | | | | | | | | | | | London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. | | | | | | | | | | | | | It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. | | | | | | | | | | | | | It is only "ABC Day" to those in the media business. For readers it's just another great day to interact with their favourite brands, says James Papworth, marketing director of PPA. | | | | | | | | | | |
No comments:
Post a Comment