| | | | | | A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information. | | | | | | | | | | | | | News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London. | | | | | | | | | | | | | Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK. | | | | | | | | | | | | | If you've failed in real-time marketing, then that's great, as it means that you've tried it out, says Anne-Marie Kline, founder of BrandLive, DigitasLBi. | | | | | | | | | | | | | ITV Commercial is launching a new online advertising formatting system called AdShow. | | | | | | | | | | | | | London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service." | | | | | | | | | | | | | Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg. | | | | | | | | | | | | | Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems. | | | | | | | | | | | | | | | | | Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how? | | | | | | | | | | | | | After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things. | | | | | | | | | | | | | Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks. | | | | | | | | | | | | | While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards. | | | | | | | | | | | | | | | | | | There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. | | | | | | | | | | | | | As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. | | | | | | | | | | | | | Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. | | | | | | | | | | | | | London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. | | | | | | | | | | | | | It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed. | | | | | | | | | | |
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