Wednesday 17 September 2014

Media AM - Virgin Media, News UK, Dentsu Aegis, ITV, London Live

Media AM Bulletin

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Media AM Bulletin
17th September 2014
Virgin Media ad starring Usain Bolt banned
Virgin Media ad starring Usain Bolt banned
A Virgin Media TV ad starring superstar runner Usain Bolt has been banned for having insufficient information.
Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge
Boris Johnson welcomes 'benevolent' Murdoch and News UK to London Bridge
News UK, home to The Times and The Sun newsbrands, completed its move to the News Building at London Bridge yesterday, with a welcome from the Mayor of London.
Dentsu Aegis Network appoints Mark Hollinshead as non-exec director
Dentsu Aegis Network appoints Mark Hollinshead as non-exec director
Dentsu Aegis has appointed former Trinity Mirror chief operating officer, Mark Hollinshead, as a non-executive director for its regional business in the UK.
Failed at real-time marketing? Try right-time instead
Failed at real-time marketing? Try right-time instead
If you've failed in real-time marketing, then that's great, as it means that you've tried it out, says Anne-Marie Kline, founder of BrandLive, DigitasLBi.
ITV launches new online ad format services
ITV launches new online ad format services
ITV Commercial is launching a new online advertising formatting system called AdShow.
Ofcom rejects London Live's bid to cut programming
Ofcom rejects London Live's bid to cut programming
London Live's application to reduce the amount of local programming it broadcasts has been rejected by regulator Ofcom on the grounds it "would result in a departure from the character of the licensed service."
Netflix gears up for European launches
Netflix gears up for European launches
Netflix, the video streaming service, is set to launch across six European countries this week. Starting with France, services will roll out on successive days in Germany, Austria, Switzerland, Belgium and Luxembourg.
Guardian Labs launches online hub Fixology for Direct Line
Guardian Labs launches online hub Fixology for Direct Line
Guardian Labs and Direct Line are launching an online hub called Fixology, which offers advice on everyday problems.
The loss of the Govt media buying business is sure to be queried by Sorrell
The loss of the Govt media buying business is sure to be queried by Sorrell
Few would have predicted it - and, be assured, some are still contesting it - but Sir Martin Sorrell's M4C has all but lost the Government's media buying business. This begs the question: how?
Allan seeks creative inspiration for C4 sales
Allan seeks creative inspiration for C4 sales
After three years in charge of Channel 4's sales team, Jonathan Allan is pretty pleased with how he is doing. Yes, broadcast revenue might have declined by almost 1 per cent in 2013 but, hey, Channel 4 is trying new things.
Is the success of native advertising sustainable?
Is the success of native advertising sustainable?
Native is a digital display success story and agencies are keen to cash in, but will the boom last, Louise Jack asks.
Does online advertising have an image problem?
Does online advertising have an image problem?
While many believe it is an effective medium, online advertising remains plagued by fraud and low creative standards.
Latest blogs
Google responds to questions around online ad effectiveness
Google responds to questions around online ad effectiveness
There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google.
Why Mediabrands brought OpenCo to the UK
Why Mediabrands brought OpenCo to the UK
As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK.
Festival season continues at the movies
Festival season continues at the movies
Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media.
It is still possible to breathe life into London Live
It is still possible to breathe life into London Live
London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars.
What have you missed this summer?
What have you missed this summer?
It feels like people have switched off more than ever this summer, so here's your brief digest on what you might have missed.
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