Media AM - NRS, Molson Coors, DigitasLBi, Instagram, TfL

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25th September 2014

NRS steps into future with focus on mobile The inclusion of mobile readership figures has shown the true reach of news and magazine brands, Arif Durrani writes. Molson Coors retains ZenithOptimedia in UK ZenithOptimedia has retained the £15 million UK media planning and buying business for Molson Coors, the owner of the Carling, Coors Light and Cobra beer brands. DigitasLBi revives Lost Boys brand DigitasLBi is bringing back the Lost Boys brand in the UK by renaming its MRY social offering. You don't need a filter to see the opportunities that lie beneath Instagram TfL kicks off pitch for £500m London bus shelter contract Transport for London has kicked off the £500 million contest to install and operate its street furniture across London in the first of three major tenders that could shake up the UK outdoor advertising industry. Rosen named global ad director at Telefónica Telefónica has appointed Daniel Rosen, the global chief executive of the WPP-owned mobile agency Joule, as its global director of advertising, replacing Shaun Gregory. Should the licence fee be scrapped? Arif Durrani and David Benady on the mooted decriminalisation of non-payment and what it could mean for TV. Morley stakes claim as outdoor's ambassador By exploiting OOH's digital potential, Andrew Morley aims to boost Clear Channel and the wider sector. By Arif Durrani Traditional TV set losing appeal among children Four- to 15-year-olds are shunning the TV set. What are the implications for agencies and broadcasters? Latest blogs Why CEOs choose TV and DOOH In amongst the rise of all things digital it's easy to lose sight of some very simple truths, says Steve Atkinson, commercial director at Outdoor Plus. Google responds to questions around online ad effectiveness There is a reason why digital is the fastest-growing channel, clients just need to ask the right questions of their agency to ensure the best results, says Matt Bush, head of performance agency at Google. Why Mediabrands brought OpenCo to the UK As London companies prepare to open their doors to executives, entrepreneurs and investors for the second OpenCo UK event on 2 October, IPG Mediabrands' Hamish Kinniburgh and Ella Goldner, explain why they brought the initiative to the UK. Festival season continues at the movies Summer may be all but over, with only Bestival and No.6 happening this weekend, but in the growing global programme of film festivals the best is yet to come, says Zoe Jones, marketing director at Digital Cinema Media. It is still possible to breathe life into London Live London Live has had a difficult launch, but the local TV station could yet find the formula for success, says Dino Myers-Lamptey, head of strategy at the7stars. Sales Executive, Recruitment , News UK Competitive, City of London Senior Sales Exec, Grad Recruitment , News UK Competitive, City of London Senior Sales Executive , GDS International £25,000 - £35,000 + Commission (OTE £75,000), Bristol, City of Bristol Sales Executive (digital, B2B) , Spiceworks Competitive Salary + commission (uncapped), Central London Business Development Manager , Credit Today Paying between 35k-40k basic with realistic OTE of 60k, Offices are in a listed building just a short walk from the iconic Borough Market and The Shard

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