The Wall > PMP: a members-only club that every publisher should explore

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list PMP: a members-only club that every publisher should explore Dominic Barry 22 September 2014, 9:03AM The term Private Marketplace (PMP) is creating a significant buzz amongst publishers and marketers, particularly in relation to video advertising. A PMP is an invitation-only marketplace that enables premium publishers to make their inventory available to a select pool of buyers, allowing publishers to protect their brand and control advertising yield in a real-time environment. Money can't buy you affinity Taya Vernon 22 September 2014, 8:25AM Increasingly, consumers and the markets alike favour brands offering content that can be easily shared. The news site BuzzFeed, for example, has just secured $50m of funding which, according to The Guardian, raises its value to three times more than the Washington Post. BuzzFeed's whole concept has been designed with social media in mind (apparently 75% of its traffic comes via social media users) and it rewards its writers not by the number of readers attracted by their work, but by the number of times their articles are shared online. An emotional connection beyond sense? Tony Nunan 19 September 2014, 9:01AM Cadbury or Nestle? Tyrells or Sensations? Coca-Cola or Pepsi? These are just a few examples of the decisions we are faced with when carrying out our supermarket shop. So what is it that determines our purchase decisions? Whilst a number of factors, such as price, pack format, and even visibility, will be at play here, the emotional connection we have to a product or brand will be one of the key influencers. 40% of UK millennials don't like the way brands talk to them via social media Prelini Udayan-Chiechi 19 September 2014, 8:36AM In this hyperconnected, omnichannel age, brands need to fully understand the consumer audience they are trying to reach, the best channels to engage with and the most effective strategy to adopt in order to do so. Latest jobs Assistant Marketing Strategy Manager Recruiter Thorntons Salary £Competitive + Benefits Location Alfreton, Derbyshire Digital Account Director Recruiter Dynamic New Alliances Salary £45000.00 per annum Location City of London Creative Copywriter Recruiter Blue Skies Marketing Recruitment Salary £26000 - £32000 per annum Location Greater London Account Director | Premium Drinks Client | BTL | Brand Activation | London | £45-53k Recruiter Dynamic New Alliances Salary £45-53k Location London (Central), London (Greater) Head of Retail Recruiter Tarsh Lazare Marketing Recruitment Salary £80,000 - £90,000 plus car and benefits Location London (Central), London (Greater) Account Director: Pharmaceutical / Healthcare Recruiter Blue Skies Marketing Recruitment Salary £40000 - £50000 per annum, Benefits: + annual bonus Location Manchester Latest news from Brand Republic Kids health app wins Tesco hackathon by Sara Spary, 22 September 2014, 11:00AM Burberry, Coca-Cola and M&S are top tweeters as FTSE 100 embraces social by Shona Ghosh, 22 September 2014, 11:23AM Holidaymakers eschew travel websites in favour of general internet searches by Ian Griggs, 22 September 2014, 10:16AM Six trends driving the future of social by Nicola Kemp, 22 September 2014, 09:21AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders