Saturday, 27 September 2014

Dispatches - The biggest stories on Marketing in the last seven days

Marketing Daily

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Marketing Daily
Marketing Daily , 27th September 2014
'Untouchable' Apple tops the CoolBrands list for third year on the trot
'Untouchable' Apple tops the CoolBrands list for third year on the trot
McDonald's, Coca-Cola and Mars among food giants agreeing to tighter ad rules
McDonald's, Coca-Cola and Mars among food giants agreeing to tighter ad rules
Waitrose, Starbucks and Cadbury among first advertisers on Instagram
Waitrose, Starbucks and Cadbury among first advertisers on Instagram
Lexus and Will.i.am unveil 'experimental' marketing drive to target younger consumers
Lexus and Will.i.am unveil 'experimental' marketing drive to target younger consumers
KitKat swoops on Apple's 'Bendgate' problem
KitKat swoops on Apple's 'Bendgate' problem
Phones4u planned to 'soften its brand' with wearable tech
Phones4u planned to 'soften its brand' with wearable tech
Sainsbury's ditches Tesco for Asda in Brand Match price campaign
Sainsbury's ditches Tesco for Asda in Brand Match price campaign
Ello eschews traditional social network model to launch ad-free service
Ello eschews traditional social network model to launch ad-free service
Amazon eases Christmas shopping on Twitter with #AmazonWishList
Amazon eases Christmas shopping on Twitter with #AmazonWishList
Mars UK president Fiona Dawson and CMO Bruce McColl promoted in major shake-up
Mars UK president Fiona Dawson and CMO Bruce McColl promoted in major shake-up
Mondelez appoints Dana Anderson as CMO
Mondelez appoints Dana Anderson as CMO
JOBS BOARD
Head of New Media , Department for Work and PensionsSalary £60,030 to £72,880. , Westminster
Data Journalist , PRISMHighly Competitive , London
Shopper Insights Manager , PepsiConegotiable , Theale
Marketing Campaigns Manager , Ball & Hoolahan£55,000 per annum , London (Central), London (Greater)
CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater)
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