Saturday 27 September 2014

Campaign Saturday Shot - This week's most read news and best ad campaigns

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Instagram partners with Omnicom to launch ad service in the UK
by Arif Durrani,
23 September 2014, 08:30AM
Instagram partners with Omnicom to launch ad service in the UK
Instagram, the photo-sharing app acquired by Facebook in 2012, has launched its much-anticipated advertising service in the UK today through an initial partnership with Omnicom Media Group.
Publicis unveils innovation concept
by Kate Magee,
25 September 2014, 08:00AM
Publicis unveils innovation concept
Publicis Worldwide has partnered with The Trampery to launch an innovation facility.
Branded Content sends messages ads cannot, Diageo boss says
by Sara Kimberley,
24 September 2014, 08:21AM
Branded Content sends messages ads cannot, Diageo boss says
Diageo's global managing director, James Thompson, says branded content lets brands tell a story in a way that ads don't allow.
Twitter's Melissa Barnes: Get comfortable with people who don't love you
by Byravee Iyer,
26 September 2014, 09:02AM
Twitter's Melissa Barnes: Get comfortable with people who don't love you
SPIKES ASIA - Melissa Barnes' enthusiasm for Twitter is understandable. As head of global brands, it is her job to inform and educate marketers about the plus points of the micro blogging site.
First Direct launches campaign in Downton Abbey slot
by Louise Jack,
22 September 2014, 08:27AM
First Direct launches campaign in Downton Abbey slot
First Direct unveiled a brand ad during last night's opening episode of 'Downton Abbey'.
The Sunday Times "gods of business" by Team News and The Box
22 September 2014, 01:00PM
The Sunday Times
UK agencies dominate Grand Clio Awards 2014
by Louise Jack,
22 September 2014, 11:04AM
UK agencies dominate Grand Clio Awards 2014
UK agencies are set to dominate the Grand Clio Awards this year, after winning five of the ten categories up for grabs.
Smirnoff bids to rid nightclubs of pretension
by Kate Magee,
22 September 2014, 03:42PM
Smirnoff bids to rid nightclubs of pretension
Smirnoff, the Diageo-owned vodka brand, has unveiled a £15 million campaign across Europe.
TfL launches selfie campaign to encourage people to get home safely
by Maisie McCabe,
25 September 2014, 04:22PM
TfL launches selfie campaign to encourage people to get home safely
Transport for London has created a hard-hitting multimedia campaign to raise awareness of the risks of using illegal minicabs.
What Hollywood can teach the ad industry
by Nikki WIcks,
26 September 2014, 11:30AM
What Hollywood can teach the ad industry
SPIKES ASIA - The seminar stage at Spikes Asia tapped into its inner-Hollywood for a blockbuster panel discussion on what the ad industry can learn from the movie industry's collaboration model.
The World's Talking About...Friends are waiting
24 September 2014, 03:38PM
The World's Talking About...Friends are waiting
Shock, horror: Budweiser has caught the attention of the world with an anti-drink-driving message that tries neither to shock nor horrify people.
Argos releases alien swan song ad
by James Swift,
26 September 2014, 10:41AM
Argos releases alien swan song ad
Argos has given its alien family mascots a swan song ad before saying goodbye after three years.
John Lewis "John Lewis Southampton" by Adam & Eve/DDB
24 September 2014, 04:05PM
John Lewis
Paddy Power's Ryder Cup ad with Nigel Farage sparks controversy
by Sara Kimberley,
26 September 2014, 07:39AM
Paddy Power's Ryder Cup ad with Nigel Farage sparks controversy
UKIP's Nigel Farage's tongue-in-cheek Paddy Power Ryder Cup ad backing Europe has divided opinion on social media.
Volvo Trucks "the casino" by Forsman & Bodenfors
25 September 2014, 10:55AM
Volvo Trucks
Private View: Peter Souter and Ben Kay
25 September 2014, 08:00AM
Private View: Peter Souter and Ben Kay
Thomson "bear" by BMB
24 September 2014, 02:17PM
Thomson
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