| | | | Nine tips for managing social media at scale | | Tamara Littleton | | 11 September 2014, 12:35PM |  Managing social media at scale can be a tricky balancing act. You need to have strong direction from the central team, yet give local teams enough leeway to be creative. You need to stick to budget, yet have enough resource to adequately staff the campaign, and have people on stand-by if they're needed to deal with better-than-expected response.
| | | | Forget Apple's newer, bigger, thinner phones. Yesterday's announcement was all about Apple Watch | | Paul Bennun | | 10 September 2014, 2:33PM |  One may legitimately scoff at the entire category of wearable computing. One may decry the hype.
It doesn't matter how well it sells — the Watch is still a fascinating piece of design, and it's worth attempting to look past the Apple Reality Distortion Field to examine what it actually is, what it actually does, and why Samsung or Google just can't do something that good — because they really can't, not for their first iteration.
| | | | Real-time bidding pros and cons for mobile | | Irfon Watkins | | 10 September 2014, 9:14AM |  Programmatic is the hot topic in digital advertising at the moment and tipped to be the future of media buying and selling.
With smartphone and tablet usage continuing to soar, mobile platforms will increasingly become the focus of advertiser's campaigns and, as a result, of the media buying behind them.
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