Friday 19 September 2014

Breaking news from Brand Republic - Alibaba, Johnnie Walker, Rankin, Johnny Fearless, iProspect

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Alibaba set to raise $21.8bn and break record for largest IPO ever
Alibaba set to raise $21.8bn and break record for largest IPO ever
by Ben Bold
19 September 2014, 08:29AM
Chinese ecommerce giant Alibaba is set to raise $21.8bn (�13.24bn) when it floats later today (19 September) on the New York Stock Exchange, making it one of the largest flotations in financial history.
Johnnie Walker signs up as 'Official Whisky' of Formula 1
Johnnie Walker signs up as 'Official Whisky' of Formula 1
by Ben Bold
19 September 2014, 09:22AM
Johnnie Walker has become the "Official Whisky" of Formula 1 in a "multi-year" deal that enhances the brand's existing association with the racing sport as a McLaren Mercedes sponsor.
Rankin shoots painted breasts for charity
Rankin shoots painted breasts for charity
by Louise Jack
19 September 2014, 07:14AM
Breast cancer charity CoppaFeel! has called on celebrity photographer, Rankin, for its latest campaign featuring bare-chested women.

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Moray MacLennan: Scotland - it is emotional
Moray MacLennan: Scotland - it is emotional
by Moray MacLennan
19 September 2014, 08:28AM
I can't write about whether 'Yes' or 'No' would have been good or bad for the advertising industry.
Johnny Fearless wins Aerial award for IWM London
Johnny Fearless wins Aerial award for IWM London
by Louise Jack
19 September 2014, 09:41AM
Johnny Fearless takes home an Aerial award for its radio spot for Imperial War Museum London, entitled, "Alfie".
Castello offers 'truly immersive' cheese pop-up in Shoreditch
Castello offers 'truly immersive' cheese pop-up in Shoreditch
by Sara Spary
19 September 2014, 09:00AM
Castello has opened a "veritable cheese emporium" in east London's Shoreditch in a bid to create "an immersive 360� cheese experience like no other".
iProspect bolsters team with two appointments
iProspect bolsters team with two appointments
by Louise Jack
19 September 2014, 09:36AM
Digital marketing performance agency iProspect has hired Wayne Blodwell and Gareth Owen to the newly-created roles of head of programmatic and strategy partner, respectively.
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