The Wall > Forget Apple's newer, bigger, thinner phones. Yesterday's announcement was all about Apple Watch

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Forget Apple's newer, bigger, thinner phones. Yesterday's announcement was all about Apple Watch Paul Bennun 10 September 2014, 2:33PM One may legitimately scoff at the entire category of wearable computing. One may decry the hype. It doesn't matter how well it sells — the Watch is still a fascinating piece of design, and it's worth attempting to look past the Apple Reality Distortion Field to examine what it actually is, what it actually does, and why Samsung or Google just can't do something that good — because they really can't, not for their first iteration. Real-time bidding pros and cons for mobile Irfon Watkins 10 September 2014, 9:14AM Programmatic is the hot topic in digital advertising at the moment and tipped to be the future of media buying and selling. With smartphone and tablet usage continuing to soar, mobile platforms will increasingly become the focus of advertiser's campaigns and, as a result, of the media buying behind them. Why brands should take a stand against last-click attribution Damon Combrink 09 September 2014, 2:29PM The digital marketing ecosystem is experiencing an attribution evolution. For too long, the industry has relied on the simple metrics of last-click attribution, regardless of the ability of this approach to measure the contributing factors leading to a sale or conversion. Do Manchester United have too many sponsors? Chris J Reed 08 September 2014, 11:25PM Manchester United (MU) recently announced their 40th sponsor/commercial partner. Apart from the MU finance team should anyone else be happy about this? Does it work from a marketing perspective for any of the sponsors? Latest jobs Assistant Marketing Strategy Manager Recruiter Thorntons Salary £Competitive + Benefits Location Alfreton, Derbyshire Insight Manger -Media Recruiter Elizabeth Norman International Salary £28000 - £37000 per annum Location City of London GLOBAL CONSUMER PR MANAGER- Global Mobile Smartphone Provider Recruiter Success Digital Salary negotiable Location Slough LEAD APP UI DESIGNER - £58K - SOUTH MANCHESTER Recruiter Salt Salary £58000 per annum + BONUS + BENEFITS Location Manchester Agency Trading Manager Recruiter Ascent Solutions Salary Up to £30,000 + £18,000 commission Location London (Greater) CRM Executive Recruiter Propel Salary £25000 - £30000 per annum Location West London Social news from Brand Republic Visa: Apple Pay will 'inspire' marketers to improve the shopping experience by Shona Ghosh, 10 September 2014, 12:15PM Justin Timberlake stars in new iPhone 6 ads - plus the ad Apple wants to forget by Sara Spary, 10 September 2014, 11:33AM Apple gets 'intimate' with Apple Watch, Apple Pay and bigger iPhone 6 models by Shona Ghosh, 10 September 2014, 09:41AM Debenhams turns customers into advocates with 'co-buying' social strategy by Ben Bold, 10 September 2014, 09:00AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders