The Wall > Twitter trials 'Buy' button

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Twitter trials 'Buy' button Susan Billinge 08 September 2014, 2:25PM Twitter is finally taking its first crack at e-commerce by testing a “Buy” button in the US that lets shoppers buy directly from a Tweet. According to Twitter’s blog, the button is just the first step in the social network’s plan to build more functionality into the site, to make shopping from mobile devices “convenient and easy”. Chevrolet's Man U deal highlights misunderstanding of marketing in China Karen Connell 08 September 2014, 10:27AM In recent press interviews, Tim Mahoney, CMO of Chevrolet, has talked openly about the company's recent sponsorship deal with Manchester United. While much of what he is saying makes sense, some his comments serve to highlight the common misconceptions held by many Western brands about marketing to China. From binge viewing to control freakery - 6 ways brands should be using the Internet of Things Sebastian Dreyfus 05 September 2014, 6:34AM The Internet of Things (IoT) or the Internet of Everything - use whichever buzzword you like but businesses are only now grasping the fact this doesn't just mean 'mobile', it means 'mobility', for starters. Using geotargeting to guide consumers from desktop to aisle Frank Bobo 05 September 2014, 6:19AM As discussed in my previous article, ‘Piecing together the geotargeting puzzle‘ choosing geotargeting methods to localise retail offerings depends upon the specific message, target audience, and desired level of customer interaction. Retailers must offer multi-layered digital channels that work together to help migrate the consumer from their desktop to the check-out. Here’s how: Latest jobs Assistant Marketing Strategy Manager Recruiter Thorntons Salary £Competitive + Benefits Location Alfreton, Derbyshire Email marketing and CMS executive Recruiter Stopgap Salary £100 - £130 per day Location London Technical Account Manager - Saas - Digital Media Recruiter Ultimate Asset Salary £35000 - £50000 per annum + Amazing Benefits Location London Digital Campaign Manager Recruiter Brand Recruitment Salary negotiable Location Ipswich Account Manager Recruiter Stopgap Salary £24000 - £30000 per annum Location London Account Manager Recruiter Nu Creative Talent Salary negotiable Location City of London Social news from Brand Republic Ford, Coca-Cola and McDonald's first to use Spotify's video ad formats by Shona Ghosh, 08 September 2014, 12:45PM Coca-Cola and Tesco team up in digital recycling campaign by Sara Spary, 08 September 2014, 12:12PM What PewDiePie and Katy Perry can teach brands about success on YouTube by Richard Herd, 08 September 2014, 11:00AM Why Apple's Tim Cook shouldn't apologise for the celebrity iCloud hack by Chris Jefford, 08 September 2014, 10:45AM Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2014 All rights reserved Haymarket Business Information, Teddington Studios, Broom Road, Teddington TW11 9BE, UK News Jobs Blogs & Forums Tenders