Instagram to offer better ad targeting, Coca-Cola unveils next phase of Choose Happiness campaign, plus ad bans for Yves Saint Laurent and Charlton FC

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Instagram to offer better ad targeting and call to action options 02 June 15, Gurjit Degun Instagram, the photo-sharing site, is making it easier for businesses of all sizes to buy ads on the app, and helping brands target their audience better. Coca-Cola unveils next phase of Choose Happiness and selfie stick offer 02 June 15, Gemma Charles Coca-Cola Great Britain has unveiled the next phase of Choose Happiness, the first campaign under its new 'one brand' strategy. Couple's sex shame football ad banned by standards watchdog 03 June 15, Omar Oakes A south London football club's cheeky viral video depicting a man and woman having sex on a pitch has been banned by the advertising regulator. 'Unhealthily thin' model prompts ad ban for Yves Saint Laurent 03 June 15, Omar Oakes A fashion ad for Yves Saint Laurent featuring a model that appeared "unhealthily underweight", has been banned by the ASA. Publicis Groupe buys Australian agency to add to Blue 449 03 June 15, Maisie McCabe Publicis Groupe has bought the Australian independent media agency Match Media, to expand its new Blue 449 network to the region. Trinity Mirror Solutions poaches PHD and Bauer Media directors to lead sales teams 03 June 15, Gurjit Degun Trinity Mirror Solutions has taken on Emma Callaghan, a press account director at PHD, and Darren Coomansingh, an agency group director at Bauer Media, as group account directors. Media industry placed at the forefront of digital revolution 03 June 15, Arif Durrani The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. Watch: behind the scenes at RNLI water-only pop-up bar 03 June 15, Helen Hoddinott RNLI opens 'London's first water-only bar' to raise awareness and funds for the charity's H2Only challenge. Mash-up marketing: four ingredients that make a recipe for originality 03 June 15, Kate Waters Only by sparking provocation, embracing diversity and championing the eclectic can our industry emerge from the comfort zone and enhance its creativity, writes Kate Waters. Brands newsrooms: can you really hack it? 03 June 15, Paul Mallon Brand journalism, done well, is an effective way to engage consumers but employing tactics straight from the newsroom may not be the best strategy, says Paddy Power's Paul Mallon. Jonathan Mildenhall: creativity is the sustaining competitive advantage 03 June 15, Jonathan Mildenhall The most creative and successful marketing messages are genuine, truthful and full of humanity, explains Jonathan Mildenhall, CMO of Airbnb. How brands can benefit from being used to win awards with 'scam' ads 03 June 15, Helen Edwards Agencies will never stop producing 'scam' ads solely for the purposes of winning awards, but there is a way the 'used' client brand can make this work to its advantage. Breakfast Briefing: Instagram finally launches full ad offering, Sepp Blatter resigns from FIFA 03 June 15, Charlotte McEleny Introducing Marketing's new morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at Instagram announcing its full ad launch and FIFA head Sepp Blatter resigning... read more McDonald's to sponsor MTV live events 02 June 15, Kate Magee McDonald's has agreed to sponsor MTV's live music events this summer to promote the McFlurry. Ice Bucket Challenge charity denies 'bad karma' criticism with follow-up posters 02 June 15, Shona Ghosh One of the leading charities to benefit from the Ice Bucket Challenge has hit back at social media criticism to its follow-up campaign, called 'Last Summer'. Vinnie Jones stars in Kik e-cig ad 02 June 15, James Swift Vinnie Jones, the actor and former footballer, has become the first celebrity to endorse e-cigarettes on UK television, in an ad for Kik. BuzzFeed hires Gravity Road's Digby Lewis 02 June 15, Arif Durrani BuzzFeed continues to ramp up its commercial operation with the appointment of Gravity Road's Digby Lewis as director, brand strategy, Europe. What Google's Android Pay will mean for brands 02 June 15, Dennis Jones Will Google be able to match Apple with its payment service? And should brands be looking to get on board? Dennis Jones, CEO at Judo Payments, unpicks Google's latest Android Pay announcement. Toddler uses hands-free tailgate in Ford campaign for C-Max 02 June 15, Gurjit Degun Ford has created a campaign to promote its C-Max model as a family car featuring a toddler in a treasure hunt. Strategy Director, 70k-90k + bens £70k-90k + bens Direct Recruitment, London (Central), London (Greater) Sales Manager - Digital Marketing SAAS Circa £80k + Substantial Bonus and Benefits GoodEgg Digital, London (Central), London (Greater) Web Analytics Manager - Leading Business! Circa £55k plus terrific benefits GoodEgg Digital, Solihull, West Midlands Marketing Manager £35,000-£38,000 AOK Events Ltd, London (West), London (Greater) Business Marketing Manager & Business Marketing Executive £36,000.00 - £42,000.00 / £24,000.00 - £28,000.00 London & Partners, London See all jobs

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