Media AM - Mondelez calls £1.2bn review; Agencies line up for Lionsgate media brief; The effectiveness of content marketing uncovered

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04th June 2015

Mondelez calls £1.2bn review Dentsu Aegis Network and SMG will go head-to-head for global media business. The end of the magazine business as we know it Magazine publishers finally feel optimistic and see growth on the horizon, as the PPA Festival showed. By Arif Durrani. Celebrities take part in outdoor campaign Bono, Tracey Emin and Jamie Oliver are among the celeb­rities who will write a public message to Londoners in a new campaign from Outdoor Plus. Agencies line up for Lionsgate media brief Lionsgate, the film distributor, is reviewing its international media planning and buying business, currently handled by MEC. The effectiveness of content marketing uncovered People are more likely to share content on social media if it has a practical value, and data is now proving content marketing is a highly effective way for marketers to engage consumers, according to new research compiled by the Content Marketing Association. Who pays for news media continues to divide opinion The "sources of news have become narrower" and the rise of native advertising is "exaggerating and intensifying a problem that is serious and shouldn't even exist in the first place". Just when I thought everyone with an opinion had been heard with regard to content marketing, along comes Noam Chomsky. Brand newsrooms: can you really hack it? Brand journalism, done well, is an effective way to engage consumers but employing tactics straight from the newsroom may not be the best strategy, says Paddy Power's Paul Mallon. Media industry placed at the forefront of digital revolution The entertainment and media sector is at the forefront of today's digital revolution and many UK operations are leading the charge, according to PricewaterhouseCoopers. UKTV splits with Red Bee Media and pulls production in-house UKTV has split with Red Bee Media and set up its own production facility in-house. My Media Week Patrick Albano This week, Patrick Albano, VP, EMEA Advertising Solutions at Yahoo, hosts a client event to coincide with a special visit from David Karp, Tumblr's founder and CEO. Publicis Groupe buys Australian agency to add to Blue 449 Publicis Groupe has bought the Australian independent media agency Match Media, to expand its new Blue 449 network to the region. Trinity Mirror Solutions poaches PHD and Bauer Media directors to lead sales teams Trinity Mirror Solutions has taken on Emma Callaghan, a press account director at PHD, and Darren Coomansingh, an agency group director at Bauer Media, as group account directors. Latest blogs Data and content is a marriage made in heaven Content is one of the hottest areas of interest in the marketing community today, and so is data. Clare Hill, managing director of the Content Marketing Association, says together they are even more powerful. Sunday Times' Camilla Cavendish reminds us to value newsbrands The media world is a poorer place for the departure of Sunday Times investigative journalist and columnist Camilla Cavendish, says Newsworks' Rufus Olins. AOL's Graham Moysey on why we need to invest in people to evolve At college I once read a quote from Aristotle that has stayed with me to this day - "The one exclusive sign of thorough knowledge is the power of teaching". Time Inc UK's leader Marcus Rich: Leading the way We spoke to the chief executive of Time Inc, Marcus Rich, about the challenges, surprises and opportunities at the UK's biggest publisher of magazine media. Print pessimism be gone: How Harry Potterfication can reinvigorate publishing Anyone else bored of hearing that print is dying? It's almost as boring as the assertion that "this is the year of mobile" - it's time to change the conversation says Blippar's Jessica Butcher. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Agency Sales Account Manager , Mumsnet Commensurate with experience /4 days per week on a pro-rata, London (Central), London (Greater) Account Manager , ABC £25-£30k, Berkhamsted, Hertfordshire Advertising Director, ITP Consumer, Dubai , ITP Tax free, competitive, Dubai (City) (AE)

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