Here's Apple's Christmas ad

View in web browser   |   Add to safe senders The 5 things you need to know 30th November

1. Most read: Marketing Power 100 2. People moves: Cheil UK COO Matt Pye to depart 3. Christmas ads: Apple's effort features Stevie Wonder 4. Research: Group M hikes UK ad growth forecast to 7% for 2015 and 2016 5. Opinion: Is strategy an endangered species in media agencies?

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Burberry steps up digital personalisation; plus, Facebook and Cyber Monday, omnichannel, digital and programmatic predictions, ad viewability, NHS online video campaign and more

View in web browser   |   Add to safe senders Digital PM brought to you by The Wall 30th November

Burberry steps up digital personalisation ahead of Christmas 30 November 15, Shona Ghosh Burberry is pushing its monogrammed scarves ahead of Christmas with an innovative, highly personalised 3D email campaign.     30 November 15 Why advertisers shouldn’t rely on Facebook this sale season There’s a billion pound buzz about Cyber Monday in the UK today, and with an estimated £720 million spent on the bargain shopping day last year alone, it comes as no surprise. Read more on Why advertisers... read more   30 November 15 Exploring omnichannel: What is omnichannel? Every Monday for the next five weeks, Bruce Griffin, founder and CEO of digital agency Rockpool Digital, will be providing a look at omnichannel: What is it? Why do it? Why is it hard (otherwise known... read more   30 November 15 What digital evolution will look like in 2016 We only saw the start of programmatic video, contextual commerce and data pooling in 2015, but the evolution of the digital media landscape in 2016 will see these transform from concepts into tangible... read more   30 November 15 Programmatic predictions for the year ahead A stellar year for programmatic advertising is drawing to a close and – with almost half the UK’s digital display ad spend to its name – programmatic has moved on from being a line item on the media plan... read more   30 November 15 The Daily Poke: Fever all through the night If you’re a parent, you probably live in a constant state of exhausted worry. As you get up for the 40th time in one night, just to make sure your child’s limbs haven’t inexplicably dropped off, you ask... read more     Top reasons an online ad is not viewable revealed in Meetrics study 30 November 15, Gurjit Degun The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.   Group M hikes UK ad growth forecast to 7% for 2015 and 2016 30 November 15, Gideon Spanier WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth.   Dom Joly causes mischief in NHS 111 campaign 30 November 15, Omar Oakes Dom Joly, the comedian best known for prank sketch show Trigger Happy TV, has co-written and stars in a NHS campaign to raise awareness about its 111 telephone number.   Richmond sausages help parents track child's toy 30 November 15, Gurjit Degun Richmond, the Kerry Foods-owned sausages brand, is helping parents keep track of their child's favourite toy with a chip they can add to the product and connect to with an app.                 Account Director   £75k Dot-Gap, London (Central)   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment imited, London (Greater)   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment imited, London (Central), London (Greater)   DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   EE , Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   EE, Senior User Experience Designer   Competitive + benefits EE, London   EE, SEO Manager (London)   Competitive + benefits EE, London   EE, Sales Manager - International   benefits EE, London   EE, Senior Planning Manager (London)   Competitive + bonus EE, London   Smith & Nephew , Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire               See all jobs

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Dom Joly pranks people for NHS campaign, Cinema adspend jumps 23%, Matt Pye leaving Cheil UK

view in web browser add to safe senders list November 30, 2015 Campaign Daily Fix

Latest news Dom Joly causes mischief in NHS 111 campaign Omar Oakes Dom Joly, the comedian best known for prank sketch show Trigger Happy TV, has co-written and stars in a NHS campaign to raise awareness about its 111 telephone number. Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect Gideon Spanier Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year. Matt Pye to depart Cheil UK Gurjit Degun Matt Pye, the chief operating officer at Cheil UK, is set to leave the agency after five years. I'm holding out for a hero - and it's not the Milk Tray Man Rachel Pashley Rachel Pashley, the global board planning director at J Walter Thompson, wonders where all the heroines are in advertising. Group M hikes UK ad growth forecast to 7% for 2015 and 2016 Gideon Spanier WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth. Richmond sausages help parents track child's toy Gurjit Degun Richmond, the Kerry Foods-owned sausages brand, is helping parents keep track of their child's favourite toy with a chip they can add to the product and connect to with an app. Top reasons an online ad is not viewable revealed in Meetrics study Gurjit Degun The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company. Is strategy an endangered species in media agencies? Anne-Cécile Michaud Anne-Cécile Michaud, the global chief strategy officer at Havas Media Group, argues that the long-term brand view is in danger of becoming forgotten about in our real-time digital world. Canon's Lifecake launches brand campaign with teddy bear nostalgia Omar Oakes Lifecake, the photograph sharing application owned by Canon, is bidding to tap into nostalgic affection for teddy bears as part of its new integrated campaign. The Work BetVictor "simple as" by VCCP The comedian Paul Kaye has vanished from BetVictor's advertising, as the brand seeks to position itself as the most simple and straightforward bookmaker around. Editor's pick Does The Sun going free spell the end for mass-market paywalls? Is the volte-face compelling evidence that a popular paid subscription model is not viable, Gideon Spanier asks. Lad mags failed because 'most men use moisturiser and take selfies now' Gideon Spanier FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of ShortList. Promoted content Interconnected: Total UX, the modern crusade  Interconnected means achieving a seamless user experience across all devices and journeys Interconnected: Tear up the agency rulebook Agencies should stop playing by rules that have ceased to exist in the era of social and digital Also in the news Tyrells coins 'Life's a shindig' slogan for first-ever advertising campaign Ben Bold Premium crisps brand Tyrells has launched the first advertising push in its 13-year history, as it seeks to boost sales and build on its position as the UK's fastest-growing crisp brand. Burberry steps up digital personalisation ahead of Christmas Shona Ghosh Burberry is pushing its monogrammed scarves ahead of Christmas with an innovative, highly personalised 3D email campaign. Black Friday now firmly established as heavyweight champion of retail events Simon Hathaway The hype around Black Friday wasn't felt on the high street this year but the volume of sales generated means it's now the heavyweight champion of retail says in the UK, according to Simon Hathaway, president and global chief retail officer at Cheil. Campaign Jobs DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas Campaign Manager £22k Dot-Gap, London (Central) Digital Activation Planner Buyer £30k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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