Leith wins RBS, Bauer to stop publishing FHM and Zoo, Tate releases ads to connect public with art

view in web browser add to safe senders list November 17, 2015 Campaign Daily Fix

Latest news RBS appoints Leith for Royal Bank of Scotland integrated account James Swift RBS has appointed The Leith Agency to handle advertising for its Royal Bank of Scotland brand after a pitch. FHM and Zoo magazines to stop publication, says Bauer Media Gideon Spanier Bauer Media is shutting FHM and Zoo magazines in a dramatic illustration of the collapsing lads' mag sector, which reached its zenith in the 1990s. Tate Britain ads aim to spark public reappraisal of famous art works Kate Magee Tate Britain has released a series of posters to reconnect the public with famous art works in its gallery. John Lewis Christmas ad tops Netmums poll Omar Oakes John Lewis' Christmas ad has topped a poll of mothers' favourite festive ads by retailers for the second year in a row. Facebook tells brands to run digital campaigns on Sundays and Mondays Gurjit Degun Facebook is encouraging retail brands to focus their digital strategy to Sundays and Mondays, instead of Fridays and Saturdays, in the run-up to Christmas. Hearst Magazines appoints Becky Gee as strategic partnerships director Gurjit Degun Becky Gee, the publisher at Red, the Hearst Magazines UK title, has taken on the new role of strategic partnerships director at the publisher. The end of the road for marketing procurement? Bronwen Hemming Is PepsiCo scrapping its procurement department a sign of things to come? By Bronwen Hemming, the finance director at Wieden & Kennedy London Channel 4 boss Abraham: Channel 5 revenues 'up to £100m' less than under Desmond Gideon Spanier Channel 4 boss David Abraham has claimed Channel 5's revenues "are up to £100 million below" what the UK broadcaster was making when Richard Desmond owned it. DigitasLBi promotes Matt Steward to managing director Gurjit Degun Matt Steward, a client partner at DigitasLBi, has been promoted to managing director for the UK arm of the business. Ken Mandel joins SMG in global client role Matthew Miller Starcom Mediavest Group has hired Ken Mandel, the former Hootsuite and Salesforce.com executive, as APAC president of its Global Client Network practice. Adblockalypse now: we need a consumer/advertiser treaty Jed Hallam We are facing Adblockalypse now, says Jed Hallam, head of digital strategy at Mindshare UK, and agencies and brands need to take action before it's too late. The Work Warburtons "The Giant Crumpet Show" by WCRS How do you follow getting Sylvester Stallone to star in one of your ads? If you're Jonathan Warburton, you enlist The Muppets to sing about your new giant crumpet. Sainsbury's "Mog's Christmas calamity" by Abbott Mead Vickers BBDO Sainsbury's has resurrected Mog, the cat from the popular children's books, for its Christmas ad. Marks & Spencer "adventures in surprises" by Rainey Kelly Campbell Roalfe/Y&R Marks & Spencer has used its "adventures in..." format for its 2015 food range Christmas campaign. Editor's pick A view from Dave Trott: Junk thinking Dave Trott A 98-year-old lady climbed over the railings by the Clifton Suspension Bridge. Do media agencies need to re-evaluate the print medium? Gurjit Degun Good old-fashioned ink on paper might not be sexy for some, but has it gone as far as 'printism', Gurjit Degun asks. Also in the news Balmain x H&M and the new digital scams Shona Ghosh When the coveted Balmain x H&M collaboration went live this month, most shoppers hoping to pick up a piece queued for hours outside stores, or hit F5 desperately on H&M's crashing site. Play: It's not just for toys anymore Julie Halpin Anderson Why more brands should pay as much consideration to "play" value as "brand benefit" Guys and dolls: Why kids' advertising is going gender­ neutral Sarah Shearman Target, Gap and Toys 'R' Us are among major brands rethinking their approach to marketing to boys and girls Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) See all jobs

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