This week's most read news and best ad campaigns: The best John Lewis spoofs, Sainsbury's animates Mog the cat for Christmas, Film exposes differences between women and men in advertising

view in web browser add to safe senders list November 14, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news John Lewis Christmas ad: the best spoofs Omar Oakes This year's highly anticipated Christmas ad by John Lewis, which broke on TV and online on Friday, has spawned an array of spoofs and parodies. Judith Kerr pens new Mog story for Sainsbury's Christmas campaign James Swift Judith Kerr, the author of the Mog series and The Tiger Who Came To Tea, penned a new Mog story for Sainsbury's Christmas campaign. Campaign and IPA film exposes differences between the sexes Maisie McCabe UK team urges women to be assertive and take credit for their accomplishments VW restarts advertising in the UK after emissions scandal Gideon Spanier Volkswagen has begun advertising again in the UK as it seeks to shore up sales after the diesel emissions-rigging scandal. Carat named world's leading media agency in Recma report Gurjit Degun Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom. Grey unveils creative line-up Kate Magee Grey London has unveiled its new creative leadership team, promoting Vicki Maguire and Dom Goldman, and hiring the Dare Labs founder Perry Nightingale. Watch: Tesco unveils first in series of four ads for Christmas Kate Magee Tesco is breaking with tradition to run a series of four Christmas-themed TV ads that show how the supermarket is helping customers during the busy festive period. Harvey Nichols aims to stamp out 'gift face' with Christmas campaign Omar Oakes Harvey Nichols' Christmas ad this year explains how to avoid the ordeal of having to pretend you like an unwanted gift - or having to put on a grimace they have coined as "gift face". Six promoted at Adam & Eve/DDB Maisie McCabe Adam & Eve/DDB has promoted its head of account management, Paul Billingsley, to managing partner and head of client services, and its head of planning, Dom Boyd, to group strategy director. Karmarama hires Adam Kean as executive creative director James Swift Karmarama has hired the industry veteran Adam Kean as its executive creative director. Matt Teeman departs Bloomberg Media as EMEA commercial director Gideon Spanier Matt Teeman has left as commercial director of Bloomberg Media in Europe, the Middle East and Africa after 15 months. Christmas 2015 ads: the best so far Brittaney Kiefer Sainsbury's could beat John Lewis as the most popular Christmas ad this year. Campaign showcases some of the best adverts of the festive season. Atomic hires ex-DDB creative director Howard Willmott Omar Oakes Atomic London has hired Howard Willmott, a former group creative director at DDB, as the agency's head of creative innovation, in a newly-created role. Poundland to launch first TV ad Gurjit Degun Poundland, the budget high street retailer, is launching its first TV ad next week as it pushes the brand in the run-up to Christmas. Ladbrokes ad banned for picturing young Manchester United footballer Omar Oakes An "irresponsible" direct email ad from Ladbrokes has been banned by the ads watchdog for featuring a picture of a footballer aged under 25. Top Work Channel 4 "the superhumans return" by 4Creative Hats off to the team at 4Creative. Oddbins "what the fox" by Spectrecom Films What the fox, indeed. Oddbins has produced what must be the most bizarre Christmas ad of the year - or any other year, for that matter. Argos "just can't wait for Christmas" by CHI & Partners Argos used a team of 50 professional skiers and snowboarders to create its action-packed Christmas TV ad. Mentos "Mentos mentors" by Bartle Bogle Hegarty Mentos lets children guide a group of shy adults as they attempt to make friends in a new online campaign. John Lewis "the man on the moon" by Adam & Eve/DDB John Lewis' festive campaign tells the story of a girl who brings Christmas to a lonely old man living on the moon. Pick of the week: Currys PC World, Abbott Mead Vickers BBDO Omar Oakes Currys PC World's Christmas ad starring Jeff Goldblum is a hit. Turkey of the week: Johnnie Walker, Anomaly Gurjit Degun The second instalment of "the gentleman's wager" has not made a good impression. Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) See all jobs

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