Media PM - The week's most read

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13th November 2015

Guy Cocker to join Stuff as global editor-in-chief Guy Cocker, the former editor at video games site GameSpot, has been named the global editor-in-chief at Stuff. Carat named world's leading media agency in Recma report Carat has been named the world's leading media agency network once again, after regaining the top spot from MediaCom. Matt Teeman departs Bloomberg Media as EMEA commercial director Matt Teeman has left as commercial director of Bloomberg Media in Europe, the Middle East and Africa after 15 months. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Newspaper ABCs: much-needed good news for publishers October brought some much needed good news for the publishing industry, says the head of display at ZenithOptimedia. One in five use ad-blockers in UK, says IAB research Nearly one in five people in the UK are using ad-blockers - an increase since the summer, according to research that charts the rise in popularity of the software. Maxus launches Chorus for branded content, live experiences and collaboration Maxus, the WPP media agency, has launched a branded content arm called Chorus. My Media Week: Romano Sidoli From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK. Smirnoff signs seven-figure events and content deal with Mixmag Media Smirnoff has signed a global, estimated seven-figure deal with dance music brand Mixmag Media which will recruit leading DJs to perform at club nights and produce video for the Diageo-owned vodka company. Poundland to launch first TV ad Poundland, the budget high street retailer, is launching its first TV ad next week as it pushes the brand in the run-up to Christmas. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Spectre and Star Wars show cinema's box-office appeal for advertisers Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater)

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