Who are John Lewis and Sainsbury’s new social media followers?; plus, metric inflation, emojis, digital outdoor spend, ad-blocking and the MailOnline, Paddy Power social media ad, and more

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John Lewis and Sainsbury's Christmas ads: new social media followers are mostly male 25 November 15, Omar Oakes John Lewis has attracted more social media followers than Sainsbury over the festive advertising period, as both Christmas ads went viral on social media.     25 November 15 Hey publishers, let’s stop the metric inflation bullshit A few weeks ago Buzzfeed CEO Jonah Peretti published an internal memo to staff giving an update on the direction of one of the most important media businesses of our time, or in his own words, a “cross-platform... read more   25 November 15 Talk like the Egyptians? The rise of the emoji So “Face, with Tears of Joy” is the first image to be anointed Word of The Year. Is the rise of the emojis now complete, or does this represent another step towards a world where all of our... read more   25 November 15 The Daily Poke: Act natural If you buy stuff from The North Face, you probably prefer lush woodland and craggy coasts to crowded clothes shops. Which is why the new flagship store on London’s Regent Street is so great. The space... read more     Brands should spend 45% of outdoor budget on digital 25 November 15, Omar Oakes The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded.   Ad-blocking 'hasn't had much effect' on MailOnline 25 November 15, Gideon Spanier Ad-blocking has had little impact so far on MailOnline, as its owner reported ad revenue growth from its newspaper websites has recovered from a summer slowdown.   Paddy Power launches cheeky 'pocket jostle' ad to promote new app 25 November 15, Omar Oakes Paddy Power has released a cheeky online ad - deemed "too fruity" for TV - to promote its new app, which features a series of people who appear to be pleasuring themselves in public.   Atom founder: we will be the world's first telepathic brand 25 November 15, Sara Spary Anthony Thomson the founder of online-only bank Atom said the brand will be "telepathic" in its prediction of customer needs, offering up solutions to problems before they are even considered.   Inventor Sir Clive Sinclair's nephew launches Poco microcomputer 25 November 15, Ben Bold Grant Sinclair - the nephew of pioneering PC and electronic goods inventor Sir Clive Sinclair - has launched a crowdfunding campaign for a micro-computer that combines Raspberry Pi chipset, HD action camera,... read more                 DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k   up to £35k Judi Patton, London - all areas   Business Director   £80k Dot-Gap, London (Central), London (Greater)   Cancer Research UK , Head of Product Marketing   excellent benefits Cancer Research UK, London   EE , Marketing Manager   Negotiable EE, London   Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   Smith & Nephew , Global Marketing Manager   Competitive + bonus + Benefits Smith & Nephew, Watford, Hertfordshire   Sky, Junior Creative   Negotiable Sky, London   Creative - Sky Go   Negotiable Sky, London   EE, Senior Marketing Executive   Competitive + benefits EE, London   Creative Planner   Upto £50K base + car allowance + big company benefits Rare Selection, London (Central), London (Greater)               See all jobs

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