Media AM - Unilever retains Mindshare in western Europe and US after global media review; ITV to move into programmatic ads and bring back Cold Feet; ITV just won the advertising upfronts

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20th November 2015

Unilever retains Mindshare in western Europe and US after global media review Unilever has retained Mindshare for its media planning and buying business in most global markets, with central and eastern Europe won by PHD. ITV to move into programmatic ads and bring back Cold Feet ITV has announced its first move into programmatic advertising and unveiled a string of new drama commissions, including the return of Cold Feet, at its upfronts tonight. ITV just won the advertising upfronts The BBC, ITV, Channel 4 and Sky have kept the quality bar high. The online players aren't taking over in Britain yet, says Campaign's head of media. Channel 4 launches All 4 on Google Chromecast with TV ad campaign Channel 4's video on demand service, All 4, will be available on Google's media streaming device, Chromecast, from next week.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe Bauer Media creates head of programmatic trading role for MailOnline's Skeggs Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading. My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy. Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Cicero Group study shows varying gender balance of newsrooms Britain's newsrooms are male dominated but are nonetheless far more gender balanced than its boardrooms, according to research by comms agency Cicero Group. Alibaba is 'biggest disruptor', claims Google's UK head of retail Alibaba, the Chinese e-commerce giant, is the biggest disruptor in global technology, according to a senior British Google executive. My Media Week: Romano Sidoli From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater)

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