Marketing Magazine’s Power 100, Group M hikes UK ad growth forecast to 7%, and cinema adspend jumps 23% thanks to James Bond

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Power 100 2015 30 November 15,   Group M hikes UK ad growth forecast to 7% for 2015 and 2016 30 November 15, Gideon Spanier WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth.   Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect 30 November 15, Gideon Spanier Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year.   Matt Pye to depart Cheil UK 27 November 15, Gurjit Degun Matt Pye, the chief operating officer at Cheil UK, is set to leave the agency after five years.   Aldi created John Lewis spoof 'spontaneously', reveals marketing boss 27 November 15, Shona Ghosh Aldi has revealed that its John Lewis Christmas ad spoof was off-the-cuff, with the 'Man on the Moon' parody taking just ten days from script sign-off to airing on TV.   Breakfast Briefing: Pressure grows on Gov for sugar tax, Nissan boosts UK production, Cyber Monday kicks off, Cranswick sees sausage sales surge 30 November 15, Ben Bold Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, the Government faces more calls to introduce a sugar tax and curb marketing... read more   Dom Joly causes mischief in NHS 111 campaign 30 November 15, Omar Oakes Dom Joly, the comedian best known for prank sketch show Trigger Happy TV, has co-written and stars in a NHS campaign to raise awareness about its 111 telephone number.   Canon's Lifecake launches brand campaign with teddy bear nostalgia 27 November 15, Omar Oakes Lifecake, the photograph sharing application owned by Canon, is bidding to tap into nostalgic affection for teddy bears as part of its new integrated campaign.   How Spanish Christmas Lottery created an unexpected viral Christmas ad winner 27 November 15, Unruly Social video expert Unruly reviews the latest viral by   Campaign Viral Chart: John Lewis back on top as Christmas ad leads most shared 27 November 15, Gurjit Degun The John Lewis Christmas ad has knocked Sainsbury's off the top spot and is once again the most shared ad of the week online.   Winning over 'the last mile': 5 golden rules for converting browsers into buyers 30 November 15, Rebecca Coleman Effective marketing in 2015 should be about converting what people want to buy into what people actually buy. After all, there is a multitude of brands that we, as consumers, love, but for which we rarely... read more   The 'unknown uknowns' might seem scary, but brands must be ready for the 'what ifs' 30 November 15, Rachel Barnes The great unknowns can be terrifying, but they should also energise brands and marketers, writes Marketing editor Rachel Barnes, outlining the key content in our latest December/January issue. From the... read more   I'm holding out for a hero - and it's not the Milk Tray Man 30 November 15, Rachel Pashley Rachel Pashley, the global board planning director at J Walter Thompson, wonders where all the heroines are in advertising.   Art and science: make love not war 27 November 15, Marco Bertozzi The debate about art versus science in advertising is antiquated says the president, global clients, at VivaKi.   Black Friday ads: Brands promote calm amid shopping frenzy 27 November 15, Brittaney Kiefer Five years after arriving in the UK, Black Friday is yet to be fully embraced by brands, judging by this year's crop of ads which promote avoiding the crowds or make fun of the shopping frenzy.   Anti-Black Friday marketing tactics: John Lewis, Aldi and Jeep shun one day discounting 27 November 15, Shona Ghosh Declaring yourself against Black Friday has become as much of a marketing tool as promoting price reductions, with Jeep, Aldi, Lidl and John Lewis all holding their noses at the retail event of the year.   Watch: the public reaction to Black Friday takes a more relaxed turn this year 27 November 15, Georgina Brazier After Black Friday 2014 caused riots, fights and mayhem in stores across the country, Marketing took to the streets of Central London to find out whether the discounts had driven up a frenzy this year.   How user-generated content leads to a 9.6% conversion increase on ecommerce sites Presented by Olapic This year, 2.7 billion photos are being shared every day on Instagram and Facebook alone representing a 592% increase from 2013.                 Senior Account Director   £65000 - £70000 per annum Purple Consultancy, London   Account Manager   £28000 - £35000 per annum Purple Consultancy, London   Senior Sales/Agency AD - leading programmatic platform   Circa £65k dep on experience + benefits MediaMigo Recruitment imited, London (Greater)   Senior Graphic Designer   £45000 - £48000 per annum Purple Consultancy, London   Digital Associate Director- Leading Media Agency   Very competitive dependent on experience MediaMigo Recruitment imited, London (Central), London (Greater)               See all jobs

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