Media AM - Cicero Group study shows varying gender balance of newsrooms; Ogilvy's Sutherland to speak to 10,000 students via VR headsets; ABC to consolidate print and digital figures
Britain's newsrooms are male dominated but are nonetheless far more gender balanced than its boardrooms, according to research by comms agency Cicero Group.
Rory Sutherland, the vice chairman of Ogilvy & Mather Group UK, will deliver a speech to 10,000 pupils in more than 100 schools via virtual reality headsets next week.
From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK.
Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers.
Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values.
After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across.
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
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