Media AM - Cinema adspend jumps 23%; Group M hikes UK ad growth forecast to 7%; Is strategy an endangered species in media agencies?

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30th November 2015

Cinema adspend jumps 23% thanks to James Bond's licence to thrill effect Cinema ad revenues are set to smash expectations by jumping almost 23 per cent in the UK this year. Group M hikes UK ad growth forecast to 7% for 2015 and 2016 WPP's Group M has upgraded its forecasts for advertising revenue growth in UK to 7 per cent in both 2015 and 2016 as "bullish" adspend strongly outpaces economic growth. Is strategy an endangered species in media agencies? Anne-Cécile Michaud, the global chief strategy officer at Havas Media Group, argues that the long-term brand view is in danger of becoming forgotten about in our real-time digital world. Top reasons an online ad is not viewable revealed in Meetrics study The three main reasons an ad is not viewable is if it disappears too quickly, appears below the page fold, or too little of it can be seen, according to Meetrics, the European ad verification company.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe Former Stuff editor Will Findlater to return to Haymarket Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team. PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva. My Media Week: Reemah Sakaan We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom. Bauer Media creates head of programmatic trading role for MailOnline's Skeggs Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading. My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy. Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater)

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