Monday, 23 November 2015

Unilever retains Mindshare in western Europe and US, UK launch for WPP-backed Refinery29, and cinemas refuse Lord's Prayer ad by Church of England

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Brand Republlic
Daily News 23rd November
 
Unilever retains Mindshare in western Europe and US after global media review

Unilever retains Mindshare in western Europe and US after global media review

20 November 15, Omar Oakes

Unilever has retained Mindshare for its media planning and buying business in most global markets, and has won central and eastern Europe from PHD.

 
WPP-backed Refinery29 appoints new London team for UK launch

WPP-backed Refinery29 appoints new London team for UK launch

23 November 15, Omar Oakes

Refinery29, the US-based fashion and lifestyle media company, is launching a UK website and has appointed a new London-based editorial team.

 
Cinemas refuse Lord's Prayer ad by Church of England

Cinemas refuse Lord's Prayer ad by Church of England

22 November 15, James Swift

Digital Cinema Media has refused to run a Church of England ad featuring the Lord's Prayer because it could offend audiences.

 
Immediate Media to buy TV shopping channel Jewellery Maker

Immediate Media to buy TV shopping channel Jewellery Maker

23 November 15, Omar Oakes

Immediate Media has announced its intention to buy Jewellery Maker, a 24-hour TV shopping channel.

 
Breakfast Briefing: Argos site crashes in Black Friday frenzy, Lord's Prayer ad ban, Yahoo ad-blocking

Breakfast Briefing: Argos site crashes in Black Friday frenzy, Lord's Prayer ad ban, Yahoo ad-blocking

23 November 15, Sara Spary

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, DCM has banned a Christian advert, Yahoo is testing anti ad-blocking software... read more

 
Desperados hands global creative account to We Are Pi

Desperados hands global creative account to We Are Pi

20 November 15, Omar Oakes

Heineken has picked Amsterdam-based agency We Are Pi as its lead ad agency for its Desperados brand.

 
Children unaware of paid-for online content, says Ofcom report

Children unaware of paid-for online content, says Ofcom report

20 November 15, Gurjit Degun

Children are spending more than 15 hours a week online, and only one third of 12- to 15-year-olds can identify a paid-for ad in search engine results, according to research by Ofcom.

 
Bauer Media creates head of programmatic trading role for MailOnline's Skeggs

Bauer Media creates head of programmatic trading role for MailOnline's Skeggs

20 November 15, Omar Oakes

Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading.

 
Academy/Reset secures Oscar-winner Kathryn Bigelow

Academy/Reset secures Oscar-winner Kathryn Bigelow

20 November 15, James Swift

Academy has secured the services of its first Academy Award-winning director, Kathryn Bigelow.

 
Pepsi takes its eye off the ball with the latest Uncle Drew basketball ad

Pepsi takes its eye off the ball with the latest Uncle Drew basketball ad

23 November 15, Be On

Social video expert Be On reviews the latest viral by Pepsi.

 
VW will fast become a toxic brand 'villain' if the emissions scandal costs owners money

VW will fast become a toxic brand 'villain' if the emissions scandal costs owners money

20 November 15, Alex Kersten

Consumers don't care about the VW scandal, but they will if it ends up costing them, says Alex Kersten the editor-in-chief of car fan site Car Throttle.

 
Tinder users care little about the CEO's faux pas but he must 'grow up' to avoid a left swipe

Tinder users care little about the CEO's faux pas but he must 'grow up' to avoid a left swipe

20 November 15, Ben Stephens

Despite delivering a disastrous, if not entertaining interview in the Evening Standard, Tinder CEO Sean Rad's performance had little impact on Wall Street argues Ben Stephens, the CEO of Stack.

 
Are emotional Christmas ads turkeys or the chance for brands to show their purpose?

Are emotional Christmas ads turkeys or the chance for brands to show their purpose?

20 November 15,

With Christmas ads increasingly trying to draw a tear, Shaun Smith, founder of Smith+Co and author of 'On Purpose', asks whether customers will be convinced by this strategy.

 
Football goes global: why the Champions League is the next big score for US sports marketers

Football goes global: why the Champions League is the next big score for US sports marketers

20 November 15, Adobe Digital Index

With a series of UEFA Champions League fixtures lined up for the coming weeks, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.

 
KFC "the friendship bucket test" by Bartle Bogle Hegarty

KFC "the friendship bucket test" by Bartle Bogle Hegarty

23 November 15,

KFC's new TV ad pits friends against each other in a Mr & Mrs-style quiz for the chance to fill their KFC bucket with chicken.

 
Campaign Viral Chart: Mog's Christmas Calamity ad takes top spot for Sainsbury's

Campaign Viral Chart: Mog's Christmas Calamity ad takes top spot for Sainsbury's

20 November 15, Gurjit Degun

Sainsbury's festive video telling the story of Mog at Christmas has been the most shared ad this week.

 


Apple Watch dominates wearable social buzz with two million mentions

Presented by ADOBE
In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.


 
 
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