Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, DCM has banned a Christian advert, Yahoo is testing anti ad-blocking software... read more
Children are spending more than 15 hours a week online, and only one third of 12- to 15-year-olds can identify a paid-for ad in search engine results, according to research by Ofcom.
Consumers don't care about the VW scandal, but they will if it ends up costing them, says Alex Kersten the editor-in-chief of car fan site Car Throttle.
Despite delivering a disastrous, if not entertaining interview in the Evening Standard, Tinder CEO Sean Rad's performance had little impact on Wall Street argues Ben Stephens, the CEO of Stack.
With Christmas ads increasingly trying to draw a tear, Shaun Smith, founder of Smith+Co and author of 'On Purpose', asks whether customers will be convinced by this strategy.
With a series of UEFA Champions League fixtures lined up for the coming weeks, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.
In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.
No comments:
Post a Comment