1. Most read: WPP-backed Refinery29 appoints London team for UK launch
2. Break ups: TfL ends 15-year relationship with M&C Saatchi
3. Research: Smartphone use in UK to break 50% barrier for first time
4. Christmas ads: H&M and Katy Perry, Samsung, Quality Street
5. #Fails: The 8 most useless movie tie-ins
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