Film exposes differences between women and men in advertising, One in five use ad-blockers, Children's Society video reveals child exploitation

view in web browser add to safe senders list November 11, 2015 Campaign Daily Fix

Latest news Campaign and IPA film exposes differences between the sexes Maisie McCabe Campaign, the IPA and Lida have revealed the differences in the ways women and men approach their careers in a film to launch the Women of Tomorrow competition to find the next generation of female leaders. One in five use ad-blockers in UK, says IAB research Kate Magee Nearly one in five people in the UK are using ad-blockers - an increase since the summer, according to research that charts the rise in popularity of the software. The Children's Society reveals shocking reality of child sexual exploitation Gurjit Degun The Children's Society has launched an online video exposing the harsh reality of child sexual exploitation. Telegraph launches first UK newspaper native ad on Apple News Omar Oakes The Telegraph has become the first British national newspaper to launch commercial editorial content on Apple News through its campaign with Nikon. Watch: Sainsbury's Christmas ads over the years Brittaney Kiefer As Sainsbury's prepares to launch its next Christmas ad, Campaign takes a look back at the past several years of festive spots from the supermarket. Ladbrokes ad banned for picturing young Manchester United footballer Omar Oakes An "irresponsible" direct email ad from Ladbrokes has been banned by the ads watchdog for featuring a picture of a footballer aged under 25. Dentsu Aegis Network grows by 12.9% as parent group posts £2bn revenue Gurjit Degun Dentsu has posted revenue of YEN 374 billion (£2 billion) for the first half of its financial year, a 13.6 per cent rise compared with the same period last year. Maxus launches Chorus for branded content, live experiences and collaboration Gurjit Degun Maxus, the WPP media agency, has launched a branded content arm called Chorus. Guy Cocker to join Stuff as global editor-in-chief Gurjit Degun Guy Cocker, the former editor at video games site GameSpot, has been named the global editor-in-chief at Stuff. The Work Oddbins "what the fox" by Spectrecom Films What the Fox indeed. Oddbins has produced what must be the most bizarre Christmas ad of the year - or any other year, for that matter. Editor's pick The new adland map of London James Swift Move over, Soho - the once-seedy enclave may have become synonymous with advertising and media, but other areas now lay claim to some of adland's hottest shops. Do retailers really need a glossy TV ad for Christmas? Gideon Spanier The 'John Lewis effect' has led to a surge in festive TV ads. Is this approach right for everyone? Also in the news H&M teases Christmas campaign with Katy Perry Shona Ghosh Katy Perry will star in H&M's upcoming Christmas campaign and has recorded her first ever Christmas song to soundtrack the ad. John Lewis is expanding into Europe for the first time Sara Spary John Lewis is looking to develop an international footprint through a collaboration with a leading department store brand in The Netherlands. Ex Asda marketing chief Chris McDonough resurfaces at Homebase Sara Spary Homesbase has appointed Chris McDonough, who will join the leadership team, as marketing director. He replaces incumbent Jo Kenrick. Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Campaign Manager £22k Dot-Gap, London (Central) Digital Media Director Up to £80k + benefits Ascent Solutions, Central London Senior Media Buyer Up to £40k + benefits Ascent Solutions, London (Central), London (Greater) See all jobs

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