Media AM - MEC wins Media Agency of the Year at Campaign Media Awards; Now TV to launch ad campaign with The Sun; Lad mags failed because 'most men use moisturiser and take selfies now'

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27th November 2015

MEC wins Media Agency of the Year at Campaign Media Awards MEC, the WPP agency, has been named the Media Agency of the Year at the Campaign Media Awards after picking up awards in four categories. Now TV to launch ad campaign with The Sun as paywall drops Now TV, Sky's online streaming service, is launching an ad campaign to coincide with The Sun scrapping its paywall on Monday. Lad mags failed because 'most men use moisturiser and take selfies now' FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of ShortList. Economist serves up insect crepes in campaign to tackle world hunger The Economist is dishing out free insect crepes in London today as part of an experiential campaign to promote the idea of solving world hunger with alternative protein sources. Tech viewpoint on TV delivery Stand by for another wave of Christmas news stories about how much we Brits have spent online during the festive season. Why the BBC is a clear and present danger to the UK news sector The critical imbalance now in the digital ad economy has created a scenario wherein the value of context and environment is in danger, says the chief executive of Maxus UK. Mixmag emulates Vice by dancing with brands As record and magazine sales slump, the title is reinventing itself as a digital and live events company. MEC promotes John Clarvis to new creative technologist role MEC has appointed John Clarvis, the agency's data innovation director, to the newly-created role of creative technologist.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe Former Stuff editor Will Findlater to return to Haymarket Will Findlater, the former editor-in-chief at Stuff, the Haymarket title, is returning to the publisher as the editor-in-chief for its creative solutions branded content team. PHD and OMD UK bag two awards each at 2015 Newsworks Planning Awards The winning entries have been announced for the 2015 Newsworks Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, the group brand director for Aviva. My Media Week: Reemah Sakaan We join Reemah Sakaan, the director of network marketing and media planning, ITV, as she puts the finishing touches to the ITV Hub campaign and makes crucial decisions regarding Philip Schofield’s bottom. Bauer Media creates head of programmatic trading role for MailOnline's Skeggs Bauer Media has hired Ryan Skeggs, Mail Online's programmatic account director, as its head of programmatic trading. My Media Week: Guy North Guy North, the managing director of Freeview, tackles a parliamentary reception, gas leak, Freeview Play planning, and fantasy football strategy. Johnston Press launches native ads team Johnston Press, the local newspaper publisher, has launched a native advertising proposition after a three-month trial. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Content & Partnerships Manager , Sky bonus and benefits, West End Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Director of TV Commercials and Branded Content , ITN - Independent Television News Competitive salary and benefits package, London (Greater) Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater)

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