Media AM - I'm A Celeb launches with 11.1m viewers; Sky Media hires Videology; Bloomberg appoints Viktoria Degtar to lead EMEA sales

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16th November 2015

I'm A Celebrity launches 15th series on ITV with 11.1m viewers ITV's I'm A Celebrity...Get Me Out of Here! returned with 11.1 million viewers last night, matching last year's launch episode. Sky Media hires Videology to set up programmatic ad system Sky Media, the ad sales division at Sky, has picked Videology, the video advertising platform, to set up a programmatic system to run its digital inventory. Bloomberg appoints Viktoria Degtar to lead EMEA sales Bloomberg has promoted Viktoria Degtar to become its new EMEA head of sales based in London, after the departure of commercial director Matt Teeman. Pure Media poaches Maxus' Katy Clarkson as head of planning Pure Media, the media planning and buying agency part of the Chime Communications Group, has appointed Katy Clarkson to the role of head of planning.   Apple Watch dominates wearable social buzz with two million mentions In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.   Presented by Adobe Cicero Group study shows varying gender balance of newsrooms Britain's newsrooms are male dominated but are nonetheless far more gender balanced than its boardrooms, according to research by comms agency Cicero Group. Alibaba is 'biggest disruptor', claims Google's UK head of retail Alibaba, the Chinese e-commerce giant, is the biggest disruptor in global technology, according to a senior British Google executive. My Media Week: Romano Sidoli From securing beer sponsors for the NME Awards to courting Barbour for Country Life, life is anything but monotonous for Romano Sidoli, group advertising director, Specialist, Time Inc UK. My Media Week: John Wolstenholme John Wolstenholme, managing director, Kinetic Aviator finds the OOH creative for Spectre as impressive as the much-anticipated film. Rajar Q3 2015: How commercial radio has closed digital gap with BBC Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers. My Media Week: Alan Brydon Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values. Latest blogs Four factors that will help publishers secure their survival While the death of publishing has been predicted, the industry can take steps to weather this latest crisis, says AppNexus' Nigel Gilbert. Teen angst and the authenticity of influence After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social media to get her message across. Demise of the must-have toy is no cause for festive cheer Children are viewing less and less linear TV than ever before, says the head of planning at Maxus. Spectre and Star Wars show cinema's box-office appeal for advertisers Why content should not be the sole domain of journalists The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Creative Solutions Manager , Sky competitive, West End Sales Coordinator , Sky negotiable, Middlesex Business Developement Manager , ER Media & Sales Business Developement Manager, London (Central), London (Greater) Senior Media Sales Executive , ER Media & Sales 45k Basic plus excellent benefits, London (City of), London (Greater)

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