Monday, 16 November 2015

A tribute to Pat Fallon, Muppets star in Warburtons ad, House of Fraser launches Christmas campaign

Campaign Daily Fix

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November 16, 2015

Campaign Daily Fix

Latest news
A tribute to legendary adman Pat Fallon
A tribute to legendary adman Pat Fallon

Eleftheria Parpis

David Lubars, Bill Westbrook, Robert Senior and others remember their "always profane, often profound" leader

The Muppets unveiled as 'celebs' in Warburtons crumpets ad
The Muppets unveiled as 'celebs' in Warburtons crumpets ad

Kate Magee

The new ad from Warburtons will feature the Muppets starring in "The Giant Crumpet Show".

Pat Fallon's legacy: network's most high-profile ads
Pat Fallon's legacy: network's most high-profile ads

Brittaney Kiefer

Pat Fallon, the renowned adman who co-founded Fallon Worldwide, died on Friday aged 70. Campaign has picked out a selection of the network's most high-profile ads over the years.

House of Fraser to launch upbeat Christmas campaign about quirky traditions
House of Fraser to launch upbeat Christmas campaign about quirky traditions

James Swift

House of Fraser's Christmas campaign is a choreographed and upbeat effort that breaks on TV on Wednesday (18 November).

Sainsbury's v John Lewis: Christmas ads' first 24 hours on social media
Sainsbury's v John Lewis: Christmas ads' first 24 hours on social media

Omar Oakes

Sainsbury's Christmas ad featuring Mog the cat failed to generate as much social media attention as John Lewis' Man on the Moon in this year's battle for most popular festive campaign.

Watch: How HSBC brought China's Yangtze river to Gatwick
Watch: How HSBC brought China's Yangtze river to Gatwick

Georgina Brazier

Visitors passing through Gatwick Airport might hear the sounds of farmers, tractors, birds, or fishermen emptying their nets.

I'm A Celebrity launches 15th series on ITV with 11.1m viewers
I'm A Celebrity launches 15th series on ITV with 11.1m viewers

Gurjit Degun

ITV's I'm A Celebrity...Get Me Out of Here! returned with 11.1 million viewers last night, matching last year's launch episode.

A template for the agency of the future
A template for the agency of the future

John Cunningham

Possible's global chief technology officer explains how creatives and technologists can work together for the benefit of their agency and the industry.

Sky Media hires Videology to set up programmatic ad system
Sky Media hires Videology to set up programmatic ad system

Gurjit Degun

Sky Media, the ad sales division at Sky, has picked Videology, the video advertising platform, to set up a programmatic system to run its digital inventory.

Campaign Viral Chart: John Lewis Christmas ad most shared
Campaign Viral Chart: John Lewis Christmas ad most shared

Gurjit Degun

John Lewis' festive ad showing a lonely man on the moon was the most shared this week, while Sainsbury's ad shoots to second place in one day.

Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change
Winning the ad blocking war: Former Red Bull marketing boss launches manifesto for change

Huib van Bockel

Can brands penetrate the wall that consumers are building to block their ads? Huib van Bockel, the former head of marketing for Red Bull and author of The Social Brand, says the answer is 'no'. And they shouldn't even try.

The Work
Canal+
Canal+ "the best friend" by BETC Paris

A baby warthog that a husband gives his wife for Christmas soon becomes a burden in a new TV spot for the French cable television channel Canal+.

Aldi
Aldi "#AldiFavouriteThings" by McCann Manchester

Aldi has opted for a traditional Christmas campaign this year, presenting an altered version of My Favourite Things, the song from The Sound Of Music.

Laterooms.com
Laterooms.com "it's going to be a great night" by Mother

Laterooms.com's first TV ad since 2013 positions the brand as a tool for those seeking accommodation purely as a means to an end, and was put together by Mother in one month.

Editor's pick
How important is music in advertising?
How important is music in advertising?

They span more than 60 years of popular music.

Plenty of room at the top for women in advertising
Plenty of room at the top for women in advertising

Claire Beale

When a select bunch of the brightest and best young stars in the ad business were asked this week to name a leader they admired, there were plenty of answers, from Nelson Mandela to John Lennon.

Also in the news
Barbour launches 'Great Outdoors' social media campaign
Barbour launches 'Great Outdoors' social media campaign

Anna Reynolds

Barbour, the British lifestyle brand, has launched a global Twitter and Instagram campaign starring 2014 British Adventurer of the Year, Sean Conway.

Socially responsible advertising: A marriage proposal between science and marketing
Socially responsible advertising: A marriage proposal between science and marketing

Kathy Hirsh-Pasek, Jennifer M. Zosh and Roberta Michnick Golinkoff

Three leading child development scientists offer some ideas on how to advertise to kids better

Why P&G and L'Oreal are exploring the Internet of Things
Why P&G and L'Oreal are exploring the Internet of Things

Shona Ghosh

The trouble with a pot of cream, whether it costs £5 or £50, is that you'll never know if your customer had a mild allergic reaction and put it in the bin.

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