Ad blocking a concern ahead of Christmas, says M&S marketing chief; Isobel picks up Savills creative account; and Hallmark swaps sentimentality for humour in web-only holiday campaign

View in web browser   |   Add to safe senders Daily News 9th November

Ad blocking a concern ahead of Christmas, says M&S marketing chief 09 November 15, Shona Ghosh Marks and Spencer has upped its digital spend in the run-up to Christmas but the retailer will be keeping a close eye on pesky ad blockers.   Isobel picks up Savills creative account 09 November 15, Gurjit Degun Savills, the premium property company, has named Isobel as its lead creative agency for its residential estate agency arm.   Hallmark swaps sentimentality for humor in web-only holiday campaign 09 November 15, Eleftheria Parpis Digital series from Chandelier shows how families "#KeepsakeIt Together"   In the United Arab Emirates, bank's campaign sells retirement planning 09 November 15, Campaign staff Emirates NBD, the largest banking group in the Middle East, offers participants a glimpse of their future   Breakfast Briefing: HTC apes Apple's '1984' ad, Disney talks up 'Star Wars' earnings, Facebook M 09 November 15, Shona Ghosh Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, HTC has its own take on Apple's famous '1984' ad, Disney posts record earnings,... read more   Industry reaction: John Lewis #ManOnTheMoon Christmas ad 06 November 15, Charlotte Mceleny Adland gives us their first thoughts on the 2015 John Lewis Christmas ad #ManOnTheMoon.   John Lewis Christmas ad: social media reaction 06 November 15, Omar Oakes The John Lewis Christmas ad, which broke online this morning, has been mentioned on social media nearly 40,000 times within the first few hours.   Hello Man on the Moon, and hello again to the 'John Lewis effect' 06 November 15, Mark Fairbanks Mark Fairbanks, ECD at Havas Worldwide London, unpicks the phenomenon we now know to be the 'John Lewis effect'.   Power 100 Party: Marketing industry heavyweights gather to celebrate making the list 06 November 15, Gemma Charles The cream of the marketing industry came together last night to celebrate the unveiling of the 2015 Power 100, in association with SapientNitro.   In pictures: Marketing's 2015 Power 100 party 06 November 15, Staff Marketing industry figures from the world's top brands gathered together to celebrate the unveiling of Marketing's 2015 Power 100, in association with SapientNitro.   3 great ads I had nothing to do with #28: Rosie Arnold on Polaroid, Chipotle and Cadbury 09 November 15, Rosie Arnold, Deputy Executive Creative Director, BBH, reveals three great ads she admires but had nothing to do with.   Publicis UK's Guy Wieynk promoted to Western Europe chief executive role 06 November 15, Omar Oakes Guy Wieynk, the group chief executive of Publicis UK, has been promoted to chief executive of Western Europe for Publicis Worldwide.   Mumsnet launches pregnancy tracker app 06 November 15, Gurjit Degun Mumsnet, the online network for parents, has launched a mobile app that helps women track every stage of their pregnancy.   Marks and Spencer shuns 'storytelling' ads for shorter Christmas 'moments' 06 November 15, Shona Ghosh Marks and Spencer has moved away from one longer Christmas ad this year, instead releasing two spots that build on its existing 'The Art of' and 'Adventures in' formats.   Spectre and Star Wars show cinema's box-office appeal for advertisers 06 November 15, Karen Stacey   Demise of the must-have toy is no cause for festive cheer 06 November 15, Jen Smith Children are viewing less and less linear TV than ever before, says the head of planning at Maxus.   Has H&M lost control of its fashion collaborations? 06 November 15, Simon Hathaway I'm a big fan of H&M's collaborations with the famous designers of the world, writes Simon Hathaway, global chief retail officer at Cheil.   Teen angst and the authenticity of influence 09 November 15, Nathan McDonald After accumulating hundreds of thousands of social media followers across various platforms, Essena O'Neill has caught the attention of the press by dramatically denouncing social media... using social... read more   The virtual future: experiences not interruption 06 November 15, Lawrence Weber Virtual reality could fundamentally change how we experience the world, writes Karmarama's managing partner for innovation from this week's Web Summit in Dublin.   Sky Movies' Christmas ad follows girl getting rid of her sprouts 06 November 15, Gurjit Degun Sky Movies' Christmas ad features a young girl falling into different films as tries to get rid of her brussels sprouts.   TfL reminds road users of consequences of a bad decision 06 November 15, Gurjit Degun Transport for London has launched a hard-hitting road safety campaign making road users aware of the consequences of a bad decision.   Apple Watch dominates wearable social buzz with two million mentions Presented by ADOBE In the last two months, the Apple Watch has dominated the conversation around wearable technology and Internet of Things devices, racking up two million mentions across social media.                 Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Senior Account Manager   £36000 - £42000 per annum Purple Consultancy, London   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   SENIOR ACCOUNT MANAGER-BUSINESS DEVELOPMENT   £35,000pa Comic Relief, London (Central), London (Greater)   Business Development Director   £60000 - £65000 per annum + Commission Purple Consultancy, London               See all jobs

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