Paddy Power reveals cheeky online ad, Scary clown ad banned, How much should brands spend on digital outdoor?

view in web browser add to safe senders list November 25, 2015 Campaign Daily Fix

Latest news Paddy Power launches cheeky 'pocket jostle' ad to promote new app Omar Oakes Paddy Power has released a cheeky online ad - deemed "too fruity" for TV - to promote its new app, which features a series of people who appear to be pleasuring themselves in public. Brands should spend 45% of outdoor budget on digital Omar Oakes The optimal amount of digital outdoor spend is about 45 per cent of an advertiser's total out-of-home budget, an effectiveness study of the sector has concluded. Scary clown Halloween ad banned for being irresponsible and causing offence Omar Oakes A poster promoting a Halloween event in Norfolk has been banned for being irresponsible and causing offence. Publicis Groupe employees set to receive £2,000 each in shares Gideon Spanier Thousands of staff at Starcom MediaVest, Saatchi & Saatchi and other Publicis Groupe agencies are set to become shareholders in their parent company for the first time as they will receive shares worth about €2,800, or £2,000, each. Ad-blocking 'hasn't had much effect' on MailOnline Gideon Spanier Ad-blocking has had little impact so far on MailOnline, as its owner reported ad revenue growth from its newspaper websites has recovered from a summer slowdown. John Lewis and Sainsbury's Christmas ads: new social media followers are mostly male Omar Oakes John Lewis has attracted more social media followers than Sainsbury over the festive advertising period, as both Christmas ads went viral on social media. Daily Mail publisher reports 4% fall in pre-tax profits to £288m Gideon Spanier The publisher of the Daily Mail has warned "the challenging market conditions in the UK print advertising market" will have an "adverse" impact on the next financial year, after reporting a 4 per cent fall in pre-tax profits this year to £288 million. Former Rapp chief John Perkins launches agency inspired by neuroscience Kate Magee John Perkins, the former managing director of Rapp, has launched a consultancy that intends to use neuroscience to make more impactful work. Arthur London picks up RHS flower shows brief Gurjit Degun The Royal Horticultural Society, the gardening charity, has appointed Arthur London to handle the creative account for its flower shows after a competitive pitch. John Hegarty's incubator business invests in online property start-up Settled Omar Oakes Sir John Hegarty's incubator business, The Garage Soho, has invested in online property platform Settled, and will provide branding guidance for the firm. The Work Sorteo De Navidad "there's no bigger prize than sharing" by Leo Burnett Iberia Spain's lottery has released a touching animated film, reminiscent of Up, to promote its Christmas draw. Editor's pick A view from Dave Trott: Don't interrupt Dave Trott Recently, I was on a panel of top advertising people - the topic was the future of advertising. Efficiency does not only come from procurement Claire Beale When clients talk about a new drive towards effectiveness and efficiency in their marketing communications, what they often seem to mean is they're going to cut costs and/or squeeze their suppliers Also in the news Benetton to donate proceeds from orange dress to UN Women gender equality drive Ben Bold Benetton is marking today's (25 November) UN International Day for the Elimination of Violence against Women with a campaign focused on equal opportunities and the sale of an orange dress, the proceeds of which will go to UN Women. Superdry shuts down social media activity ahead of Idris Elba tie-up Ben Bold Superdry and Idris Elba have hooked up for a digital campaign promoting the UK fashion brand's and British actor's autumn/winter menswear collection, which launches tomorrow (26 November). Oxfam taps holiday shoppers and travelers with geolocation campaign Zanub Saeed Nonprofit teams up with xAd to drive festive donations Campaign Jobs Campaign Manager £22k Dot-Gap, London (Central) Senior Brand Strategist Upto £80K + benefits Rare Selection, London (Central), London (Greater) Senior Brand Specialist £50 - £55000 plus very good benefits Rare Selection, London (Central), London (Greater) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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