J2O's Instagram ad with Millie Mackintosh banned; plus, ad-blocking solutions, Tesco’s social media sentiment, Sainsbury’s social storytelling campaign, Sky Q set-top box, the YouTube effect, Channel 4 programmatic video exchange, and more

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J2O's Instagram ad with Millie Mackintosh doing yoga banned 18 November 15, Omar Oakes An Instagram video featuring Made In Chelsea's Millie Mackintosh doing yoga has been banned for not being obviously identifiable as an ad for J2O, the Britvic Soft Drinks brand.     18 November 15 Pitches: A solution to ad blocking Advertising is the life blood of a free and open internet. It has helped break down barriers to information that was once only accessible to the developed world and has helped fund and foster unique apps... read more   18 November 15 Has Tesco turned it around? Social media sentiment says… The end of 2014 saw one of Britain’s most well-known brands named, shamed and desperately trying to revive its reputation as one of the big four supermarkets. A matter of months after the appointment... read more   18 November 15 Working together to address key issues facing the digital sector A strong education system, an international outlook, and a reputation for being a country at the forefront of innovation, have all contributed to the growth of the UK digital industry. According to a recent... read more   18 November 15 The Daily Poke: Wake up and txt the coffee It’s a beautiful thing, that first coffee of the day. The warmth of the cup in your hands, the invigorating aroma and smooth flavour. But queuing up for it – behind the customer who has just ordered a... read more     Love Mog? Get reading for Sainsbury's storytellers Christmas campaign 18 November 15, Shona Ghosh Sainsbury's is asking customers to post videos of themselves reading 'Mog's Christmas Calamity' aloud, the new story penned by Judith Kerr for the retailer's Christmas ad.   Sky guns for Netflix and Apple TV with Sky Q set-top box 18 November 15, Shona Ghosh Sky has lifted the lid on Sky Q, a new premium service that will let viewers record several programmes at once and watch TV in different rooms and across different devices.   Brands must adapt to YouTube effect, says MediaCom's Krichefski 18 November 15, Gurjit Degun Media agencies and broadcasters should take lessons from the way that YouTube is communicating with its audience, according to Josh Krichefski, the chief operations officer at MediaCom.   Channel 4 launches video programmatic exchange and ad sales production division 17 November 15, Gideon Spanier Channel 4 announced today at its upfronts that it is launching a premium video programmatic advertising exchange, while its sales director, Jonathan Allan, became the latest senior TV figure to attack... read more   Programmatic as a protocol, not a channel: how to avoid the box-ticking facade 18 November 15, James Bourner With all media now being digital in one way or another, and all media heading towards programmatic, how can we ensure it's not a box-ticking move? James Bourner, head of display at Jellyfish, looks at... read more   Rory Sutherland 'goes back to school' for Digital Day 18 November 15, Georgina Brazier Ogilvy's vice chairman was among many of the UK's leading industry professionals who today visited schools to give students an insight into digital.                 Head of Product Marketing   excellent benefits Cancer Research UK, London   Marketing Manager   Negotiable EE, London   Client Manager   £45000 - £60000 per annum + excellent bonus Major Players, City of London   Customer Marketing Manager (London) - International Market   Competitive + bonus EE, London   Senior Programmatic Account Executive   £25k Dot-Gap, London (Central)   Project Manager - Travel Behaviour Change   £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater)   Senior Marketing Executive   Competitive + benefits EE, London   Senior Social Media Manager   Negotiable Sky, South West London   Senior Manager, Brand Strategy   Competitive Girl Effect, London (Central), London (Greater)   Creative Planner   Upto £50K base + car allowance + big company benefits Rare Selection, London (Central), London (Greater)               See all jobs

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