This week's top features and opinions: The best and worst Christmas ads, 10 things to know before going freelance, Mel Scott rocks the boat at Daily Mail

view in web browser add to safe senders list November 29, 2015 Campaign Sunday Best

This week's top features and opinions Who's got the Xmas factor? Doe-eyed pets, soppy soundtracks and high-minded rhetoric... it can only be this year's cornucopia of Christmas ads. Our panel of reviewers pick their faves. 10 things you need to know before going freelance Ditching the day job for the freewheeling life of a freelancer may seem like a no-brainer, but it's always smart to look before you leap, according to Campaign's industry insiders. Mel Scott rocks the boat with ad shake-up at Daily Mail Gideon Spanier The first chief revenue officer of Mail Brands has consolidated the print and digital sales teams but also ruffled some feathers in the industry. The five-second challenge: How AMV made a Twix ad for a YouTube audience Gurjit Degun BBDO set its global agencies the task of devising an ad for Twix that grabs the attention of young online viewers. Gurjit Degun sat in on the winning production by AMV at London's YouTube Space. The appliance of science must be proving our worth Claire Beale Rarely can the House of Commons be relied upon to deliver sensible debate, but clear out the MPs and install a bunch of advertising people and you might just get a thoughtful, thought-provoking discussion. A view from Dave Trott: Changing the game Dave Trott Everyone hates paying tax. Lad mags failed because 'most men use moisturiser and take selfies now' Gideon Spanier FHM, Zoo and other lads' mags failed because "most men are using moisturiser and taking selfies" and don't want to portray a "laddish" image on social media, according to the editor of ShortList. It's not about the church. It's about the congregation Maisie McCabe When Sir John Hegarty planned his speech for the Digital Cinema Media Upfronts at Bafta on Monday morning, he couldn't have known quite how topical a subject the church would turn out to be. Does The Sun going free spell the end for mass-market paywalls? Is the volte-face compelling evidence that a popular paid subscription model is not viable, Gideon Spanier asks. What is the future for procurement? There were few tears in adland when, two weeks ago, PepsiCo pulled the plug on its marketing procurement department. Mixmag emulates Vice by dancing with brands Gideon Spanier As record and magazine sales slump, the title is reinventing itself as a digital and live events company. Why we're loving: the choreographer behind Honda's 'stepping' ad Supple Nam choreographed the "stepping" ad for Honda created by Mcgarrybowen. It featured people "precision-walking" to Incredible by M-Beat featuring General Levy. Diary: First Amundsen, now Hegarty beats Scott What does the letter "e" mean to you? For some, not much. Tech viewpoint on TV delivery Paul Kanareck Stand by for another wave of Christmas news stories about how much we Brits have spent online during the festive season. On the Campaign couch: Should I give an agency a second chance to pitch? Jeremy Bullmore I'm holding a pitch for my ad account but the agency I like best has performed the worst (by far) in the first round of pitches. Balancing global and local will be test of media mettle Gideon Spanier The media buying business is going global, although the marathon pitch process required to win these mega-deals is not for the faint-hearted. History of advertising: No 156: Printers' Ink George P Rowell did more than almost anybody to take the US ad industry into the modern age. Campaign Jobs DIGITAL & SOCIAL MEDIA ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER – FMCG – Integrated Agency – c.£35k up to £35k Judi Patton, London - all areas Campaign Manager £22k Dot-Gap, London (Central) Digital Activation Planner Buyer £30k Dot-Gap, London (Central) Digital Media Director - Film & Entertainment client Up to £80k + benefits Ascent Solutions, Central London See all jobs

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